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News Plus

News Plus

Nestle overhaul: Ex-Unilever media and digital lead Anneliese Douglass to expand in-house creative for retailer e-comm surge, backs cross-media measurement

By Paul McIntyre - Executive Editor

16 November 2021 3 min read

By Paul McIntyre - Executive Editor

16 November 2021 3 min read

News Plus

News Plus

Tech neutral, no media: Capgemini eyes Accenture Interactive, Deloitte Digital, agency networks in CMO-CIO budget crossover; $33m creative-data agency acquisition The Works already driving growth

By Paul McIntyre & Brendan Coyne

5 October 2021 4 min read

By Paul McIntyre & Brendan Coyne -

5 October 2021 4 min read

News Plus

News Plus

Commbank renews AKQA Media (Ikon) contract after 21 years, hybrid in-house programmatic and search model stays, BankWest follows with creative and media

By Paul McIntyre - Executive Editor

6 September 2021 3 min read

By Paul McIntyre - Executive Editor

6 September 2021 3 min read

Deep Dive

Deep Dive

GroupM CEO Christian Juhl: We'll recommend brands pull spend from publishers and platforms that do not decarbonise; we're not planning staff cull; Aimee Buchanan's to do list

By Paul McIntyre & Brendan Coyne

6 September 2021 8 min read

By Paul McIntyre & Brendan Coyne -

6 September 2021 8 min read

News

News

Snapchat hires Danny Bass for ANZ lead, Kathryn Carter takes on APAC

By Paul McIntyre - Executive Editor

1 September 2021 3 min read

By Paul McIntyre - Executive Editor

1 September 2021 3 min read

News Plus

News Plus

Platforms skirmish on video advertising recall and impact: BVOD versus Facebook versus YouTube versus web numbers in

By Paul McIntyre - Executive Editor

25 August 2021 5 min read

By Paul McIntyre - Executive Editor

25 August 2021 5 min read

News

News

Sorrell's S4 merges MediaMonks and MightyHive to form... Media.Monks

By Josh McDonnell - Senior Writer

3 August 2021 2 min read

By Josh McDonnell - Senior Writer

3 August 2021 2 min read

News Plus

News Plus

‘No Aimee clone’: OMG's Peter Horgan says new OMD CEO by year’s end; GroupM has structural challenges to unscramble for new boss Aimee Buchanan

By Paul McIntyre - Executive Editor

2 August 2021 5 min read

By Paul McIntyre - Executive Editor

2 August 2021 5 min read

Deep Dive

Deep Dive

Treachery, pity and Australian leadership: John Singleton, Russell Tate, Mike Connaghan on the 'sad' British buyback of WPP AUNZ

By Paul McIntyre - Executive Editor

12 July 2021 5 min read

By Paul McIntyre - Executive Editor

12 July 2021 5 min read

News Plus

News Plus

Prof Byron Sharp's 'mental availability' laws confirmed, advance with attention metrics to reinvent advertising 'share of voice' and business impact: Advertising Council study

By Danielle Long and Paul McIntyre

28 June 2021 2 min read

By Danielle Long and Paul McIntyre -

28 June 2021 2 min read