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News Plus

News Plus

Coles’ media boss Kate Bailey: MFA Awards forced a personal rethink of ‘bad assumptions’ as agencies build ‘deep understanding of business problems’; UM leads finalists race

By Paul McIntyre and Brendan Coyne

20 September 2021 4 min read

By Paul McIntyre and Brendan Coyne -

20 September 2021 4 min read

News

News

Nielsen to share audience data with advertisers through PubMatic

By Sam Buckingham-Jones - Senior Writer

13 September 2021 1 min read

By Sam Buckingham-Jones - Senior Writer

13 September 2021 1 min read

Deep Dive

Deep Dive

IAB, publishers, agencies back Ipsos and panels to crack cross-screen measurement with audio, DOOH, engagement metrics to follow – but warnings numbers may be lower, pleas for patience

By Paul McIntyre & Brendan Coyne

30 August 2021 7 min read

By Paul McIntyre & Brendan Coyne -

30 August 2021 7 min read

News Plus

News Plus

Nielsen spiked for Ipsos in IAB Australia’s online measurement tender; passive device meters likely

By Paul McIntyre - Executive Editor

10 August 2021 2 min read

By Paul McIntyre - Executive Editor

10 August 2021 2 min read

Market Voice

Market Voice

Under 40s might be over Covid but they’re not abandoning TV to camp out at Gold Class

By Kim Portrate - CEO - ThinkTV | Partner Content

8 July 2021 4 min read

By Kim Portrate - CEO - ThinkTV | Partner Content

8 July 2021 4 min read

News

News

Laying down the law: Howatson+White wins Maurice Blackburn solicitors' creative account

By Sam Buckingham-Jones - Senior Writer

29 June 2021 1 min read

By Sam Buckingham-Jones - Senior Writer

29 June 2021 1 min read

Deep Dive

Deep Dive

Data punks: Only ‘small data’ can save media owners being smashed by retailer media and new agency breed swapping relationships for numbers

By Paul McIntyre & Brendan Coyne

7 June 2021 7 min read

By Paul McIntyre & Brendan Coyne -

7 June 2021 7 min read

News Plus

News Plus

‘Everyone’s injured; we were too internally focused’: Nielsen Media boss Monique Perry accepts industry heat, outlines measurement future

By Paul McIntyre - Executive Editor

10 May 2021 4 min read

By Paul McIntyre - Executive Editor

10 May 2021 4 min read

Deep Dive

Deep Dive

Big name investors back indie media blowing away the mainstream on engagement, but can they trade to scale?

By Paul McIntyre & Brendan Coyne

3 May 2021 6 min read

By Paul McIntyre & Brendan Coyne -

3 May 2021 6 min read

News Plus

News Plus

Back to the future: ThinkNewsBrands appoints Roy Morgan as measurement partner, Ipsos out, emma name dropped

By Josh McDonnell - Senior Writer

21 April 2021 2 min read

By Josh McDonnell - Senior Writer

21 April 2021 2 min read