Deep Dive

Deep Dive

Google's reversal risks 'nasty return of cookie bombing and garbage attribution' if marketers shelve first party plans; what now and what next for marketers and publishers?

By Paul McIntyre & Brendan Coyne

28 June 2021 6 min read

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By Paul McIntyre & Brendan Coyne -

28 June 2021 6 min read

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Industry Contributor

Industry Contributor

Machine learning halves unsubscribes at News

By Paul McIntyre - Executive Editor

9 June 2019 2 min read

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By Paul McIntyre - Executive Editor

9 June 2019 2 min read

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