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News Analysis

News Analysis

Cookies and crackers: the best one-liners from the Programmatic Summit

By Josh McDonnell - Senior Writer

9 March 2020 3 min read

By Josh McDonnell - Senior Writer

9 March 2020 3 min read

Industry Contributor

Industry Contributor

OOH: Data-powered creative will win in 2020

By David Scribner, Chief Customer Officer - oOh!Media

3 February 2020 3 min read

By David Scribner, Chief Customer Officer - oOh!Media

3 February 2020 3 min read

Industry Contributor

Industry Contributor

What the f**k is data driven creativitiy?

By James Proctor, Creative Director - One Small Step Collective

14 January 2020 4 min read

By James Proctor, Creative Director - One Small Step Collective

14 January 2020 4 min read

Industry Contributor

Industry Contributor

Global brand giants hold strong on advertising

By David Scribner, Chief Customer Officer - oOh!media

8 December 2019 2 min read

By David Scribner, Chief Customer Officer - oOh!media

8 December 2019 2 min read

Industry Contributor

Industry Contributor

'Davos for geeks' asks marketing to create new ethics for data collection, privacy

By Maria Grivas, Chief Data and Technology Officer

25 November 2019 4 min read

By Maria Grivas, Chief Data and Technology Officer - UM

25 November 2019 4 min read

Industry Contributor

Industry Contributor

Nestlé corrals holding companies into hybrid buying unit, threatens walled gardens

By Paul McIntyre - Executive Editor

25 November 2019 2 min read

By Paul McIntyre - Executive Editor

25 November 2019 2 min read

Industry Contributor

Industry Contributor

Cutting spend now will cost your brand

By David Scribner, Chief Customer Officer - oOh!media

25 November 2019 2 min read

By David Scribner, Chief Customer Officer - oOh!media

25 November 2019 2 min read

Industry Contributor

Industry Contributor

If you're data-driven, listen to what the data tells you about brand

By David Scribner, Chief Customer Officer - oOh!media

28 October 2019 2 min read

By David Scribner, Chief Customer Officer - oOh!media

28 October 2019 2 min read

Industry Contributor

Industry Contributor

Measuring because we can is not measuring what we should

By Shivani Maharaj, National Head of Content & Partnerships - Wavemaker

2 September 2019 3 min read

By Shivani Maharaj, National Head of Content & Partnerships - Wavemaker

2 September 2019 3 min read

Industry Contributor

Industry Contributor

Mars Petcare invests in 20 start-ups in bid to crack DTC

By Paul McIntyre - Executive Editor

6 July 2019 2 min read

By Paul McIntyre - Executive Editor

6 July 2019 2 min read

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