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Market Voice

Vanity metrics and the ‘latest and greatest’ fuzzy thing on social media heightens the risk of boards, finance and procurement losing interest, and puts budgets at risk as the cost of capital rises

By Mutiny Group | Partner Content

26 September 2022 4 min read

By Mutiny Group | Partner Content -

26 September 2022 4 min read

News Plus

Ex-Starcom, Mediabrands’ John Sintras leads Mutiny-War Chest charge into US for automated marketing, media econometrics; Multinational brands top priority

By Paul McIntyre - Executive Editor

2 August 2022 5 min read

By Paul McIntyre - Executive Editor

2 August 2022 5 min read

Market Voice

As headwinds loom, ING and Samsung back dynamic media mix modelling to protect and grow marketing spend – and make safer investment bets in the process

By Mutiny Group | Partner Content

25 July 2022 2 min read

By Mutiny Group | Partner Content -

25 July 2022 2 min read

News Plus

More big marketing, tech industry names pile into $2.4m capital raise for Mutiny’s media, marketing econometrics platform; Brand spend pool breaks $1bn

By Paul McIntyre - Executive Editor

19 June 2022 3 min read

By Paul McIntyre - Executive Editor

19 June 2022 3 min read

Market Voice

How Samsung and CUB marketers are harnessing data to prove brand spend is driving growth, and getting attribution nailed in days, not months

By Mutiny Group - Partner Content

28 February 2022 3 min read

By Mutiny Group - Partner Content

28 February 2022 3 min read

Market Voice

How ME Bank harnessed sharper MROI to shift metrics and move the needle

By Melody Townsend - General Manager, Retail Marketing - Bank of Queensland Group | Partner Content

15 February 2022 4 min read

By Melody Townsend - General Manager, Retail Marketing - Bank of Queensland Group | Partner Content

15 February 2022 4 min read

Deep Dive

Mi3's Top 20 marketing stories for 2021 - from mental availability to attention, ESOV, creativity, econometrics, ESG, start-ups and beyond

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

6 December 2021 7 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

6 December 2021 7 min read

News Plus

War chest: Ex Publicis, Clemenger CEOs lead Mutiny investment round to scale automated econometrics, $1bn media pool to prove which marketing is working

By Paul McIntyre & Brendan Coyne

23 June 2021 5 min read

By Paul McIntyre & Brendan Coyne -

23 June 2021 5 min read

Deep Dive

Brands investing through Covid - did it work? The early verdict is in and (surprise) it's mixed

By Danielle Long - Contributing Editor

4 May 2021 5 min read

By Danielle Long - Contributing Editor

4 May 2021 5 min read

Industry Contributor

Is modelling in a post-Covid recovery overused or the essential strategic weapon?

By Matt Farrugia, Managing Partner & Co Founder - Mutiny

25 November 2020 5 min read

By Matt Farrugia, Managing Partner & Co Founder - Mutiny

25 November 2020 5 min read