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Deep Dive

Deep Dive

Mi3's biggest media and agency stories of 2020: S4 Capital lobs bombs; WPP's Jens Monsees strikes back; Cummins & Partners gives back; the rise of the indies; and the many returns of Simon Ryan

By Paul McIntyre - Executive Editor

9 December 2020 5 min read

By Paul McIntyre - Executive Editor

9 December 2020 5 min read

Industry Contributor

Industry Contributor

How to remember Melbourne lockdown? Behavioural Science says try the 'Peak End Rule'; Daniel Andrews wins

By Dan Monheit, Founder - Hardhat

18 November 2020 4 min read

By Dan Monheit, Founder - Hardhat

18 November 2020 4 min read

Deep Dive

Deep Dive

Snake oil that works? How Simply Energy and Hardhat are harnessing behavioural economics to hack ‘reptile brain’ decision-making

By Paul McIntyre - Executive Editor

19 October 2020 6 min read

By Paul McIntyre - Executive Editor

19 October 2020 6 min read