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Industry Contributor

How not to be a metaverse noob – a marketers' guide to getting started, part two

By Ben Cooper - Founder, Tricky Jigsaw & Group Innovation Director, M&C Saatchi

25 July 2022 5 min read

By Ben Cooper - Founder, Tricky Jigsaw & Group Innovation Director, M&C Saatchi

25 July 2022 5 min read

News Plus

'Synthetic' audiences, panels and IDs coming; Big Tech, global advertisers align on cross media measurement – ‘No future for panel-only solutions’ but broadcasters holding out

By Sam Buckingham-Jones & Paul McIntyre

13 July 2022 7 min read

By Sam Buckingham-Jones & Paul McIntyre -

13 July 2022 7 min read

Industry Contributor

Part Two: The marketers-only master cookie update – Google may delay third-party cookie crunch with no clear replacement; the winners, losers plus key takeouts, no regrets actions for marketers

By Willem Paling, Director of Product, CX & Personalisation - Luxury Escapes

12 July 2022 6 min read

By Willem Paling, Director of Product, CX & Personalisation - Luxury Escapes

12 July 2022 6 min read

Industry Contributor

Part One: The marketers-only master cookie update – what every marketer should be telling their leadership team and asking of their agency and tech partners

By Willem Paling, Director of Product, CX & Personalisation - Luxury Escapes

11 July 2022 5 min read

By Willem Paling, Director of Product, CX & Personalisation - Luxury Escapes

11 July 2022 5 min read

Deep Dive

Everything is awesome: Aussie expat Nicole Taylor on leading Lego’s 400-strong in-house agency, global agency partner review, content factory booming, indies delivering best ideas

By Paul McIntyre and Sam Buckingham-Jones

11 July 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

11 July 2022 6 min read

Lego CMO Julia Goldin: Brands, platforms failed to make digital safe for kids, brands – act now or risk same screw ups with web3

By Brendan Coyne - Editor

28 June 2022 5 min read

By Brendan Coyne - Editor

28 June 2022 5 min read

News Plus

Lego CMO Julia Goldin: Brands, platforms failed to make digital safe for kids, brands – act now or risk same screw ups with web3

By Brendan Coyne - Editor

28 June 2022 5 min read

By Brendan Coyne - Editor

28 June 2022 5 min read

News

AANA, MFA, ACA and global holdcos commit to Ad Net Zero

By Sam Buckingham-Jones - Deputy Editor

22 June 2022 2 min read

By Sam Buckingham-Jones - Deputy Editor

22 June 2022 2 min read

Brand fights 'performance think' on the beaches: Peter Field, Karen Nelson-Field, Orlando Wood unpack data to prove ad effectiveness, mental availability, SOV rules failing, machine measurement damaging MMM, attribution

By Brendan Coyne - Editor

20 June 2022 5 min read

By Brendan Coyne - Editor

20 June 2022 5 min read

Market Voice

Impressions, clicks and ‘engagement’ are failing metrics: Here’s how to maximise ROI, ad impact through quality, people-based data

By Jonathan Betts - Executive Director, Commercial Growth and Product Strategy, Nielsen | Partner Content

7 June 2022 3 min read

By Jonathan Betts - Executive Director, Commercial Growth and Product Strategy, Nielsen | Partner Content

7 June 2022 3 min read