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Market Voice

By Steve Weaver - Director of Research, ThinkPremiumDigital | Partner Content

16 October 2022 3 min read

Industry Contributor

By Andrew Pascoe - Head of Planning, Hatched

13 October 2022 4 min read

Market Voice

Market Voice

Make advertising interesting: Interactive and dynamic CTV creative the next big opportunity for brands – delivering 6x engagement compared to interactive mobile

By Shani Kugenthiran - Digital Advertising Strategy & Product Director, Paramount Australia & New Zealand | Partner Content

31 May 2022 3 min read

By Shani Kugenthiran - Digital Advertising Strategy & Product Director, Paramount Australia & New Zealand | Partner Content

31 May 2022 3 min read

Market Voice

Market Voice

It’s a mood thing: chase TV show ‘fans’ – they blitz ad attention and recall of ‘viewers’

By Michael Stanford, National Creative Director & Head of Imagine - 10 ViacomCBS

12 April 2021 3 min read

By Michael Stanford, National Creative Director & Head of Imagine - 10 ViacomCBS

12 April 2021 3 min read

Industry Contributor

Industry Contributor

What the ad world needs now is combined TV and digital love

By Dr Duane Varan, CEO - MediaScience

28 October 2020 2 min read

By Dr Duane Varan, CEO - MediaScience

28 October 2020 2 min read

News

By Press release - Premium Content Alliance

28 September 2020 2 min read

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