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Deep Dive

Deep Dive

Mi3's top media stories of 2022: The rise of retailer media, the race for attention metrics, BVOD frequency fails, countermeasures, Netflix noise – and who’s got the biggest identity graph

By Paul McIntyre & Brendan Coyne

7 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

7 December 2022 6 min read

Deep Dive

Deep Dive

Mi3's top stories of 2022: Marketing science wars, the ESOV problem, crap briefs, privacy crunch – and why vanity metrics must die

By Paul McIntyre & Brendan Coyne

30 November 2022 6 min read

By Paul McIntyre & Brendan Coyne -

30 November 2022 6 min read

News Plus

News Plus

Coles Media no Woolies’ Cartology copycat painted red, as Paul Brooks swaps Nine to head unit, predicts retailer media will exceed $1bn market by 2025

By Paul McIntyre & Brendan Coyne

28 February 2022 4 min read

By Paul McIntyre & Brendan Coyne -

28 February 2022 4 min read

Deep Dive

Deep Dive

GroupM boss Aimee Buchanan says holdcos face KPIs on diversity; Trinity P3 says clients already demanding it – diversity is the new 'net zero'

By Danielle Long - Contributing Editor

30 September 2021 5 min read

By Danielle Long - Contributing Editor

30 September 2021 5 min read

Deep Dive

Deep Dive

Brandsplaining: Dove and Nike's 'sneaky sexism', failed femvertising and the rise of women-led brands like Frida, Third Love and Starling Bank

By Danielle Long - Contributing Editor

19 July 2021 8 min read

By Danielle Long - Contributing Editor

19 July 2021 8 min read

News Plus

News Plus

MeToo, toxic masculinity are triggers to avoid: P&G's global brand boss Marc Pritchard on how Gillette 'We Believe' backlash changed its advertising approach

By Brendan Coyne - Editor

16 June 2021 3 min read

By Brendan Coyne - Editor

16 June 2021 3 min read

Industry Contributor

Industry Contributor

If desks could talk: The fish rots from the head

By Anna Cherry, Head of Strategy - Spark Foundry

24 March 2021 3 min read

By Anna Cherry, Head of Strategy - Spark Foundry

24 March 2021 3 min read