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Industry Contributor

DDB reveals McDonald's special sauce recipe

By Rosie Baker - Group Communications Director - GroupM

5 August 2019 3 min read

By Rosie Baker - Group Communications Director - GroupM

5 August 2019 3 min read

Industry Contributor

What can save the agency model?

By Nic Christensen - Head of Corporate Affairs - Nine

5 August 2019 4 min read

By Nic Christensen - Head of Corporate Affairs - Nine

5 August 2019 4 min read

Industry Contributor

McDonald’s ditches CMO role, splits between marketing and tech

By Paul McIntyre - Executive Editor

29 July 2019 1 min read

By Paul McIntyre - Executive Editor

29 July 2019 1 min read

Industry Contributor

Mars Petcare invests in 20 start-ups in bid to crack DTC

By Paul McIntyre - Executive Editor

6 July 2019 2 min read

By Paul McIntyre - Executive Editor

6 July 2019 2 min read

The Deep Dive

AI, martech and customer experience - the new show ponies in Cannes

By Neil Shoebridge and Andrew Knowles - Partners, SKMG

30 June 2019 5 min read

By Neil Shoebridge and Andrew Knowles - Partners, SKMG

30 June 2019 5 min read

Industry Contributor

‘Why leaving Unilever was the best thing I did’

By Paul McIntyre - Executive Editor

29 June 2019 2 min read

By Paul McIntyre - Executive Editor

29 June 2019 2 min read

Industry Contributor

Burger King CMO: Campaigns without creativity are just wallpaper

By Paul McIntyre - Executive Editor

23 June 2019 2 min read

By Paul McIntyre - Executive Editor

23 June 2019 2 min read

Market Voice

Sustainability drives brand growth; inaction risks regulation

By Dr Tony Wilkins - Executive Director - NewsMediaWorks

10 June 2019 4 min read

By Dr Tony Wilkins - Executive Director - NewsMediaWorks

10 June 2019 4 min read

Industry Contributor

McDonald’s hands food development and insight to new CMO

By Paul McIntyre - Executive Editor

3 June 2019 1 min read

By Paul McIntyre - Executive Editor

3 June 2019 1 min read