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Industry Contributor

Industry Contributor

Ex-News Corp exec unveils an 'attention economy' holding company, plans shake-up of clickbait, vanity metrics

By Professor Karen Nelson-Field - University of Adelaide, Centre For Amplified Intelligence

19 August 2019 2 min read

By Professor Karen Nelson-Field - University of Adelaide, Centre For Amplified Intelligence

19 August 2019 2 min read

Industry Contributor

Industry Contributor

Mars chief growth officer: CMO role will not disappear

By Paul McIntyre - Executive Editor

14 July 2019 2 min read

By Paul McIntyre - Executive Editor

14 July 2019 2 min read

Industry Contributor

Industry Contributor

Mars Petcare invests in 20 start-ups in bid to crack DTC

By Paul McIntyre - Executive Editor

6 July 2019 2 min read

By Paul McIntyre - Executive Editor

6 July 2019 2 min read

Industry Contributor

Industry Contributor

Private Equity Partners set for Arnott’s swoop

By Paul McIntyre - Executive Editor

1 July 2019 1 min read

By Paul McIntyre - Executive Editor

1 July 2019 1 min read

Industry Contributor

Industry Contributor

McDonald’s hands food development and insight to new CMO

By Paul McIntyre - Executive Editor

3 June 2019 1 min read

By Paul McIntyre - Executive Editor

3 June 2019 1 min read

Industry Contributor

Industry Contributor

Nike blends sustainability and experiential in trainer recycling store

By Paul McIntyre - Executive Editor

3 June 2019 2 min read

By Paul McIntyre - Executive Editor

3 June 2019 2 min read

The Deep Dive

The Deep Dive

Can Woolies new media ad sales unit Cartology extract another $100m from marketers...before Amazon?

By Paul McIntyre - Executive Editor

12 May 2019 6 min read

By Paul McIntyre - Executive Editor

12 May 2019 6 min read