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News

'Biggest pitch in our history': Coca-Cola picks WPP to run $4bn global account, shakes up agency model with open-source creative, centralised data and tech platform

By Sam Buckingham-Jones - Senior Writer

8 November 2021 4 min read

By Sam Buckingham-Jones - Senior Writer

8 November 2021 4 min read

Market Voice

The tech behind Out of Home audience targeting: How oOh! built an AI-powered recommendation engine that is driving huge sales growth

By - Ian Grant, Head of Audience, Marketing and Content Technology, oOh!media & Nadav Yogev, Head of Engineering, oOh!media | Partner Content

7 November 2021 4 min read

By - Ian Grant, Head of Audience, Marketing and Content Technology, oOh!media & Nadav Yogev, Head of Engineering, oOh!media | Partner Content

7 November 2021 4 min read

Deep Dive

IAG CMO Brent Smart heads NRMA-backed digital-first insurance start-up Rollin': Creativity, distinctive branding, growth culture ‘baked in from the start’

By Paul McIntyre - Executive Editor

3 November 2021 7 min read

By Paul McIntyre - Executive Editor

3 November 2021 7 min read

News Plus

BVOD hits the spot: Sex toys firm says TV gives bigger bang than Google as attribution tool delivers, doubles spend

By Brendan Coyne - Editor

20 October 2021 4 min read

By Brendan Coyne - Editor

20 October 2021 4 min read

Deep Dive

'We’re just getting started', says CommBank's X15 ventures chief; plots massive walled garden of services for 15m customers to take on global tech giants

By Brendan Coyne - Editor

13 October 2021 6 min read

By Brendan Coyne - Editor

13 October 2021 6 min read

News Plus

The Comeback Kids: Seven revives more old formats, flags 13m logged-in viewers, goes full funnel with in-show e-commerce, strikes first Salesforce Media Cloud deal for trading

By Paul McIntyre - Executive Editor

12 October 2021 4 min read

By Paul McIntyre - Executive Editor

12 October 2021 4 min read

News

Publicis Groupe adds programmatic buying with new attention metric, claims big gains at lower cost

By Sam Buckingham-Jones - Senior Writer

11 October 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

11 October 2021 2 min read

Industry Contributor

How much are we being influenced by misinformation? Here's what Australians told us, and what they want

By Tim Clover - CEO, Glow

7 October 2021 3 min read

By Tim Clover - CEO, Glow

7 October 2021 3 min read

News

Mike Wilson’s next move: social media influencer

By Sam Buckingham-Jones - Senior Writer

5 October 2021 1 min read

By Sam Buckingham-Jones - Senior Writer

5 October 2021 1 min read

News Plus

Tech neutral, no media: Capgemini eyes Accenture Interactive, Deloitte Digital, agency networks in CMO-CIO budget crossover; $33m creative-data agency acquisition The Works already driving growth

By Paul McIntyre & Brendan Coyne

5 October 2021 4 min read

By Paul McIntyre & Brendan Coyne -

5 October 2021 4 min read