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Market Voice

Market Voice

The tech behind Out of Home audience targeting: How oOh! built an AI-powered recommendation engine that is driving huge sales growth

By - Ian Grant, Head of Audience, Marketing and Content Technology, oOh!media & Nadav Yogev, Head of Engineering, oOh!media | Partner Content

7 November 2021 4 min read

By - Ian Grant, Head of Audience, Marketing and Content Technology, oOh!media & Nadav Yogev, Head of Engineering, oOh!media | Partner Content

7 November 2021 4 min read

Market Voice

Market Voice

Faster, better, stronger: Bridging the TV/digital divide when buying advertising delivers double-digit reach boost for no extra cost

By Luke Hutchinson - Chief Investment Officer, Hearts & Science | Partner Content

1 November 2021 3 min read

By Luke Hutchinson - Chief Investment Officer, Hearts & Science | Partner Content

1 November 2021 3 min read

Market Voice

Market Voice

Beyond 2021: The future of Australian youth – a wartime mentality and what it means for brands

By Gareth Tomlin - General Manager, Data, Insights and Analytics, 10 ViacomCBS | Partner Content

26 October 2021 4 min read

By Gareth Tomlin - General Manager, Data, Insights and Analytics, 10 ViacomCBS | Partner Content

26 October 2021 4 min read

Market Voice

Market Voice

Out of home and into the streets: Australia’s re-opening is a once in a lifetime opportunity; don’t waste it

By Tim Murphy - Chief Sales Officer, oOh!media | Partner Content

26 October 2021 3 min read

By Tim Murphy - Chief Sales Officer, oOh!media | Partner Content

26 October 2021 3 min read

Market Voice

Market Voice

Scientific proof that going dark kills brands: All the stats marketers need to defend their budgets

By James Dixon - Chief Digital Officer & Co-Founder, Atomic 212° | Partner Content

19 October 2021 5 min read

By James Dixon - Chief Digital Officer & Co-Founder, Atomic 212° | Partner Content

19 October 2021 5 min read

Market Voice

Market Voice

CFOs are questioning ROI on booming loyalty programs: Here’s how to flip your loyalty program from a Capex drain to a money-making machine

By Jonathan Hopkins - Founding Partner, Sonder | Partner Content

18 October 2021 4 min read

By Jonathan Hopkins - Founding Partner, Sonder | Partner Content

18 October 2021 4 min read

Market Voice

Market Voice

How first-party data and loyalty can double sales from ad campaigns – provided brands choose the right network

By Andrew Brain - Director of Audience Intelligence, Seven West Media | Partner Content

18 October 2021 4 min read

By Andrew Brain - Director of Audience Intelligence, Seven West Media | Partner Content

18 October 2021 4 min read

News

By Sam Buckingham-Jones - Senior Writer

14 October 2021 4 min read

News

By Sam Buckingham-Jones - Senior Writer

14 October 2021 3 min read

Market Voice

Market Voice

How to handle the holiday's commerce surge without crashing CX: Lessons from Cotton On, Mecca and Barbeques Galore

By Jo Gaines - Area Vice President, Digital 360 - Salesforce Australia | Partner Content

12 October 2021 4 min read

By Jo Gaines - Area Vice President, Digital 360 - Salesforce Australia | Partner Content

12 October 2021 4 min read

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