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Deep Dive

Deep Dive

Mi3's top agency and consulting stories of 2022: Perk wars, burnout, holdcos raiding holdcos; consultants picking off martech spoils, the $200bn black hole – and Mark Green resisting David Droga

By Paul McIntyre & Brendan Coyne

5 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

5 December 2022 6 min read

News Plus

News Plus

Cartology’s conundrum: $150m Shopper Media acquisition has nearly half its 450 new shopping centres with no Woolies store, 25% with Coles only; here’s the plan...

By Sam Buckingham-Jones - Deputy Editor

27 October 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

27 October 2022 4 min read

News Plus

News Plus

Seven upfronts: Linear TV remains ‘apex predator’ as audiences revert to pre-covid trend decline; $50m NBCUniversal deal for new women’s channel, eyes SVOD service Peacock; Invests in gaming tech for second-screen engagement

By Paul McIntyre, Sam Buckingham-Jones & Brendan Coyne

25 October 2022 6 min read

By Paul McIntyre, Sam Buckingham-Jones & Brendan Coyne -

25 October 2022 6 min read

News Plus

News Plus

Agencies sidelined as Cartology goes direct to brands for 98% of $300m retailer media advertising revenue – but buyers eye redemption in $150m Shopper Media deal

By Sam Buckingham-Jones - Deputy Editor

27 September 2022 5 min read

By Sam Buckingham-Jones - Deputy Editor

27 September 2022 5 min read

News

News

Olivia Warren joins Mediabrands exec leadership team

By Sam Buckingham-Jones - Deputy Editor

12 September 2022 2 min read

By Sam Buckingham-Jones - Deputy Editor

12 September 2022 2 min read

News

News

Lucy Formosa Morgan to be new Magna chief after Nick Durrant’s departure

By Sam Buckingham-Jones - Deputy Editor

27 June 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

27 June 2022 3 min read

News Plus

News Plus

$500m barter and blurred media arbitrage set to surge as media agencies pile in for programmatic trading, says $1.4bn Active International

By Brendan Coyne - Editor

15 June 2022 5 min read

By Brendan Coyne - Editor

15 June 2022 5 min read

News Analysis

News Analysis

‘Stratospheric’ ad market has peaked, growth rates unsustainable, TV faces ‘erosion’ in 2023 but advertisers not pulling for December half – yet

By Paul McIntyre - Executive Editor

14 June 2022 4 min read

By Paul McIntyre - Executive Editor

14 June 2022 4 min read

News

News

IPG Mediabrands to spend more with Reddit in return for insights, access

By Sam Buckingham-Jones - Deputy Editor

3 March 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

3 March 2022 3 min read

News

News

Pay attention: Mediabrands inks attention deal with Karen Nelson-Field's Amplified Intelligence, says ESG metrics next

By Staff writer

9 December 2021 2 min read

By Staff writer -

9 December 2021 2 min read