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Industry Contributor

How brands shrink: Prof. Byron Sharp’s takedown of Binet & Field 'perplexing', self-serving, not so impartial but his work remains ‘brilliant’

By James Hurman, Founding Partner - Previously Unavailable

6 September 2022 6 min read

By James Hurman, Founding Partner - Previously Unavailable

6 September 2022 6 min read

News Plus

YouTube kicks off upfronts season claiming 17m Australian viewers, higher attention than TV, blasts 30-second ads, frequency cap fails, brings in KFC, Menulog, Canva, Xero and Mark Ritson to sell sizzle; media buyers wowed – but not committing spend yet

By Sam Buckingham-Jones & Paul McIntyre

29 August 2022 5 min read

By Sam Buckingham-Jones & Paul McIntyre -

29 August 2022 5 min read

Prof. Byron Sharp skewers Binet & Field’s 60:40 rule, smashes attention metrics, BVOD ad stacking, multi-channel amplification effect; tells marketers to sack agencies preaching share of voice quotas and bet the farm on always-on reach; Ritson backhanded

By Brendan Coyne - Editor

23 August 2022 5 min read

By Brendan Coyne - Editor

23 August 2022 5 min read

News Plus

‘I’m not TV’s bitch’: Mark Ritson on silencing digital critics with YouTube pump; mini-MBA tops 30,000 alumni, revenues circa $60m, new programs to launch

By Paul McIntyre - Executive Editor

20 July 2022 5 min read

By Paul McIntyre - Executive Editor

20 July 2022 5 min read

News Plus

The empire won’t strike back: Here’s why your next colleague is unlikely to be a Brit as Australia battles Canada, US for UK industry talent

By Paul McIntyre - Executive Editor

1 June 2022 3 min read

By Paul McIntyre - Executive Editor

1 June 2022 3 min read

Market Voice

Trust matters – and it creates a halo: Why 19 million Australians rely on news brands, and how brands can benefit during the Federal Election

By Vanessa Lyons - ThinkNewsBrands, General Manager | Partner Content

3 May 2022 3 min read

By Vanessa Lyons - ThinkNewsBrands, General Manager | Partner Content

3 May 2022 3 min read

News

Magic numbers: energy retailer Powershop hires Melbourne indie for digital marketing smarts

By Staff writer

28 March 2022 1 min read

By Staff writer -

28 March 2022 1 min read

News

McCain goes full-service, moving $10m in media to creative partner Cummins&Partners

By Sam Buckingham-Jones - Senior Writer

9 November 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

9 November 2021 3 min read

Market Voice

Faster, better, stronger: Bridging the TV/digital divide when buying advertising delivers double-digit reach boost for no extra cost

By Luke Hutchinson - Chief Investment Officer, Hearts & Science | Partner Content

1 November 2021 3 min read

By Luke Hutchinson - Chief Investment Officer, Hearts & Science | Partner Content

1 November 2021 3 min read

News Plus

YouTube, Analytic Partners strike: 89% higher ROI than TV, BVOD; Canva, Chemist Warehouse, Samsung make it ‘core channel’ but creative ‘last unfair advantage’

By Sam Buckingham-Jones & Paul McIntyre

25 October 2021 4 min read

By Sam Buckingham-Jones & Paul McIntyre -

25 October 2021 4 min read