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News Plus

Tourism Australia launches global $125m blitz in classic textbook marketing strategy: brand codes, distinctive brand assets, animated characters and rewrite of Down Under soundtrack set to break post-covid tourism destination dogfight

By Paul McIntyre - Executive Editor

18 October 2022 4 min read

By Paul McIntyre - Executive Editor

18 October 2022 4 min read

Industry Contributor

Bad science will derail good science and no one will get to Rome: Clients don't trust awards data – Byron Sharp isn't wrong

By Waqas Tahir - Head of Brand Strategy, Loud

15 September 2022 4 min read

By Waqas Tahir - Head of Brand Strategy, Loud

15 September 2022 4 min read

News Plus

KPMG’s Reputation advisory lead Josh Faulks quits for AANA CEO role; Teal threats to food advertising, greenwashing claims, cross-media measurement top priorities as pressure mounts on industry self-regulation

By Paul McIntyre - Executive Editor

15 August 2022 3 min read

By Paul McIntyre - Executive Editor

15 August 2022 3 min read

News Plus

‘I’m not TV’s bitch’: Mark Ritson on silencing digital critics with YouTube pump; mini-MBA tops 30,000 alumni, revenues circa $60m, new programs to launch

By Paul McIntyre - Executive Editor

20 July 2022 5 min read

By Paul McIntyre - Executive Editor

20 July 2022 5 min read

Deep Dive

Everything is awesome: Aussie expat Nicole Taylor on leading Lego’s 400-strong in-house agency, global agency partner review, content factory booming, indies delivering best ideas

By Paul McIntyre and Sam Buckingham-Jones

11 July 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

11 July 2022 6 min read

Deep Dive

WPP global CMO Laurent Ezekiel, ANZ lead Rose Herceg on bringing rival networks into $4bn ‘open source’ Coke account, peak complexity, consolidation end game – and proving Sorrell wrong

By Paul McIntyre & Brendan Coyne

30 May 2022 7 min read

By Paul McIntyre & Brendan Coyne -

30 May 2022 7 min read

Opinion

Mea culpa: Gary Vee, aka ‘Gazza The Great’, is half the meathead I thought he was after ADMA Global Forum keynote

By Paul McIntyre - Executive Editor

30 March 2022 5 min read

By Paul McIntyre - Executive Editor

30 March 2022 5 min read

Industry Contributor

What got you here, won’t get you there: How to create a reinvention mindset and stay ahead of the transformation consuming media and marketing skillsets

By Emily Murren - Director, Consumer Marketing, Domain | Marketing Academy Scholar

28 March 2022 3 min read

By Emily Murren - Director, Consumer Marketing, Domain | Marketing Academy Scholar

28 March 2022 3 min read

Industry Contributor

Influencer marketing faces a reckoning as regulation catches up – and an election looms

By Dan Hojnik, Head of Strategy & Planning, Involved Media

7 December 2021 4 min read

By Dan Hojnik, Head of Strategy & Planning, Involved Media -

7 December 2021 4 min read

Deep Dive

Mi3's Top 20 marketing stories for 2021 - from mental availability to attention, ESOV, creativity, econometrics, ESG, start-ups and beyond

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

6 December 2021 7 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

6 December 2021 7 min read