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Deep Dive

Deep Dive

Tip of the iceberg: 'A million Facebook impressions can be a tonne of carbon' – brands reweight ad spend as indie media owners beat GroupM to punch with carbon calculator; publishers on notice

By Paul McIntyre & Brendan Coyne

8 March 2022 6 min read

By Paul McIntyre & Brendan Coyne -

8 March 2022 6 min read

IWD Special

IWD Special

IWD ‘lunches schmunches’: Lion CMO ‘perplexed’, calls time on a ‘day of back-patting’, women freezing out women and male merit absurdities

By Anubha Sahasrabuddhe - CMO, Lion

7 March 2022 6 min read

By Anubha Sahasrabuddhe - CMO, Lion

7 March 2022 6 min read

News Plus

News Plus

Coles Media no Woolies’ Cartology copycat painted red, as Paul Brooks swaps Nine to head unit, predicts retailer media will exceed $1bn market by 2025

By Paul McIntyre & Brendan Coyne

28 February 2022 4 min read

By Paul McIntyre & Brendan Coyne -

28 February 2022 4 min read

Industry Contributor

Industry Contributor

Brands need to remember Mardi Gras was a protest before it was a party

By Josh Green - Associate Strategy Director, Spark Foundry

23 February 2022 4 min read

By Josh Green - Associate Strategy Director, Spark Foundry

23 February 2022 4 min read

Deep Dive

Deep Dive

Mi3's Top 20 marketing stories for 2021 - from mental availability to attention, ESOV, creativity, econometrics, ESG, start-ups and beyond

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

6 December 2021 7 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

6 December 2021 7 min read

News Plus

News Plus

Animal attraction: How Taronga Zoo built a paid streaming service, ditched YouTube to launch first party data masterplan; targets exceeded sevenfold

By Brendan Coyne - Editor

2 November 2021 3 min read

By Brendan Coyne - Editor

2 November 2021 3 min read

News Plus

News Plus

After Samsung axe, former media chief Beau Curtis wrests back control of marketing’s four Ps… by starting a brewery

By Paul McIntyre & Brendan Coyne

13 October 2021 5 min read

By Paul McIntyre & Brendan Coyne -

13 October 2021 5 min read

News Plus

News Plus

Coles’ media boss Kate Bailey: MFA Awards forced a personal rethink of ‘bad assumptions’ as agencies build ‘deep understanding of business problems’; UM leads finalists race

By Paul McIntyre and Brendan Coyne

20 September 2021 4 min read

By Paul McIntyre and Brendan Coyne -

20 September 2021 4 min read

News Plus

News Plus

Lion’s top marketer: CFOs have to understand that brands can’t charge more for doing their job on ESG; drinks giant eyes aligned supply chain

By Paul McIntyre & Brendan Coyne

15 September 2021 3 min read

By Paul McIntyre & Brendan Coyne -

15 September 2021 3 min read

News

News

Lion to buy Stone & Wood maker Fermentum

By Brendan Coyne - Editor

9 September 2021 1 min read

By Brendan Coyne - Editor

9 September 2021 1 min read