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Deep Dive

Mi3's top media stories of 2022: The rise of retailer media, the race for attention metrics, BVOD frequency fails, countermeasures, Netflix noise – and who’s got the biggest identity graph

By Paul McIntyre & Brendan Coyne

7 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

7 December 2022 6 min read

Market Voice

TV has fundamentally changed – measurement hasn’t: How brands can get real high definition cross-channel reach results

By Andrew Gilbert - Head of Platform Strategy, Australia & New Zealand, Yahoo | Partner Content

5 December 2022 3 min read

By Andrew Gilbert - Head of Platform Strategy, Australia & New Zealand, Yahoo | Partner Content

5 December 2022 3 min read

Deep Dive

Mi3's top stories of 2022: Marketing science wars, the ESOV problem, crap briefs, privacy crunch – and why vanity metrics must die

By Paul McIntyre & Brendan Coyne

30 November 2022 6 min read

By Paul McIntyre & Brendan Coyne -

30 November 2022 6 min read

News Plus

SCA eyes 10% digital revenues in 2024 as podcasts pump, Hamish & Andy drive 8x radio CPMs, Listnr moves dial; non-radio national advertisers drive demand; podcast creators told ‘hit 20k or get flicked’

By Brendan Coyne - Editor

29 November 2022 6 min read

By Brendan Coyne - Editor

29 November 2022 6 min read

News Plus

Warburton: Advertisers holding back cash for 2023 will get the scraps; AFL worth the hike for digital rights; streaming deal still in play; M&A waiting game

By Paul McIntyre & Brendan Coyne

28 November 2022 5 min read

By Paul McIntyre & Brendan Coyne -

28 November 2022 5 min read

Market Voice

Full funnel marketing metrics are back: Intuit Quickbooks marketing chief Jane Merrick invests in advanced analytics to drive sharper sales measurement, optimisation, acquisition and fuel next phase of growth

By Mutinex (formerly known as Mutiny) | Partner Content

13 November 2022 3 min read

By Mutinex (formerly known as Mutiny) | Partner Content -

13 November 2022 3 min read

Market Voice

I’m calling it: 2023 is the year of Out-of-Home

By Essie Wake - Chief Marketing Officer, JCDecaux Australia | Partner Content

13 November 2022 3 min read

By Essie Wake - Chief Marketing Officer, JCDecaux Australia | Partner Content

13 November 2022 3 min read

News Plus

AAMI, Coles, Commbank, Chemist Warehouse, Dare, Hungry Jacks, NAB, NBN, Spotlight, Target, Westfield, Woolies bet on Netflix ads despite lack of numbers, marketing push

By Brendan Coyne - Editor

7 November 2022 3 min read

By Brendan Coyne - Editor

7 November 2022 3 min read

Market Voice

What every media buyer needs to get right at this year's TV negotiations – or risk diminishing returns

By Nev Hasan - Executive Director of Agency Sales, Foxtel Media | Partner Content

6 November 2022 2 min read

By Nev Hasan - Executive Director of Agency Sales, Foxtel Media | Partner Content

6 November 2022 2 min read

News

SBS Upfronts: ‘Homogenous’ media means diversity dollars to flow to SBS in 2023, SBS OnDemand a Netflix, Disney+, Prime rival – not Seven, Nine, 10

By Sam Buckingham-Jones - Deputy Editor

2 November 2022 6 min read

By Sam Buckingham-Jones - Deputy Editor

2 November 2022 6 min read