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News Analysis

News Analysis

Vodafone-TPG: $15bn telco picks indy agency This Is Flow for first post-merger launch with eco-brand Felix

By Josh McDonnell - Senior Writer

21 October 2020 3 min read

By Josh McDonnell - Senior Writer

21 October 2020 3 min read

News Analysis

News Analysis

$17bn game face on: Tourism New Zealand GM and ex-Red Bull marketer on turning to Amazon’s Twitch to make gamers virtual tourists

By Josh McDonnell - Senior Writer

20 October 2020 3 min read

By Josh McDonnell - Senior Writer

20 October 2020 3 min read

Deep Dive

Deep Dive

Amex brand boss Naysla Edwards on Covid loyalty shifts, massive uplift from local campaigns, recycling media budgets and fixing hypertargeting fails

By Josh McDonnell - Senior Writer

20 October 2020 5 min read

By Josh McDonnell - Senior Writer

20 October 2020 5 min read

News Analysis

News Analysis

McDonald’s names new CMO: former DDB Australia chief executive Chris Brown takes over as marketing boss

By Josh McDonnell - Senior Writer

19 October 2020 3 min read

By Josh McDonnell - Senior Writer

19 October 2020 3 min read

News Analysis

News Analysis

28 days later: Why Facebook’s flip-flop on attribution should make advertisers question everything

By Josh McDonnell - Senior Writer

14 October 2020 4 min read

By Josh McDonnell - Senior Writer

14 October 2020 4 min read

News Analysis

News Analysis

Lowest point in 30 years: Nine's Drive to insert itself into car sales with major e-commerce push as auto brands pump dollars into digital

By Josh McDonnell - Senior Writer

13 October 2020 3 min read

By Josh McDonnell - Senior Writer

13 October 2020 3 min read

News Analysis

News Analysis

Recruitment returns: Agencies scramble for digital and mid-tier talent after aggressive Covid “housekeeping“

By Josh McDonnell - Senior Writer

11 October 2020 3 min read

By Josh McDonnell - Senior Writer

11 October 2020 3 min read

News Analysis

News Analysis

‘It’s the right thing to do’: Cummins & Partners takes seven figure hit to payback all staff in full for Covid cuts

By Josh McDonnell - Senior Writer

7 October 2020 4 min read

By Josh McDonnell - Senior Writer

7 October 2020 4 min read

News Analysis

News Analysis

‘Something’s still off’: Industry young guns open up on the ‘overwhelming malaise’ of lockdown and its impact on morale

By Josh McDonnell - Senior Writer

6 October 2020 5 min read

By Josh McDonnell - Senior Writer

6 October 2020 5 min read

News Analysis

News Analysis

South Australia Tourism marketing boss Brent Hill on flipping to digital, social and back; harnessing e-commerce to power out of Covid

By Josh McDonnell - Senior Writer

5 October 2020 3 min read

By Josh McDonnell - Senior Writer

5 October 2020 3 min read