Search | Mi3

News Analysis

News Analysis

Direct play: Nine hires former Visa, Visit Victoria marketer and Edelman global strategy boss to lead Powered Enterprise division

By Josh McDonnell - Senior Writer

1 December 2020 3 min read

By Josh McDonnell - Senior Writer

1 December 2020 3 min read

News Analysis

News Analysis

‘From marketers to forensic accountants’: The Coffee Club brand boss Megan Magill on saving a rebrand from Covid and rejigging 12 months of media commitments

By Josh McDonnell - Senior Writer

30 November 2020 3 min read

By Josh McDonnell - Senior Writer

30 November 2020 3 min read

News Analysis

News Analysis

Behavioural Economics Bootcamp: Automation and tech skills running ahead of why consumers actually buy stuff

By Josh McDonnell - Senior Writer

25 November 2020 3 min read

By Josh McDonnell - Senior Writer

25 November 2020 3 min read

News Analysis

News Analysis

Digital marketers are asking to be robbed, retailers have gone too narrow: GroupM digital boss Venessa Hunt on why she's leaving to spearhead a reset

By Josh McDonnell - Senior Writer

25 November 2020 3 min read

By Josh McDonnell - Senior Writer

25 November 2020 3 min read

News Analysis

News Analysis

'Absolutely no ads', but Nine touts premium integration for brands within Stan Sport streaming strategy

By Josh McDonnell - Senior Writer

24 November 2020 5 min read

By Josh McDonnell - Senior Writer

24 November 2020 5 min read

News Analysis

News Analysis

CTV advertising must go programmatic to scale: What does that mean for ad fraud - apps, server farms and spoofing included

By Josh McDonnell - Senior Writer

24 November 2020 3 min read

By Josh McDonnell - Senior Writer

24 November 2020 3 min read

News Analysis

News Analysis

Reengineering Starcom: CEO Nick Keenan says agency talent must multiskill, get out of swim lanes and see the bigger picture – or watch clients walk

By Josh McDonnell - Senior Writer

20 November 2020 3 min read

By Josh McDonnell - Senior Writer

20 November 2020 3 min read

News Analysis

News Analysis

'A specialist SWAT team, not an army': Dentsu's former Isobar boss Konrad Spilva on building new models, avoiding big agency baggage at Shadowboxer

By Josh McDonnell - Senior Writer

17 November 2020 5 min read

By Josh McDonnell - Senior Writer

17 November 2020 5 min read

News Analysis

News Analysis

Virginia Hyland takes over at Havas Media; Amobee local boss Liam Walsh exits

By Josh McDonnell - Senior Writer

16 November 2020 2 min read

By Josh McDonnell - Senior Writer

16 November 2020 2 min read

News Analysis

News Analysis

Mergers continue: Publicis Groupe integrates Marcel Sydney into Saatchi & Saatchi as MD departs

By Josh McDonnell - Senior Writer

15 November 2020 3 min read

By Josh McDonnell - Senior Writer

15 November 2020 3 min read