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Opinion

Opinion

'Fools errand' and the billion dollar question: Is 1.7 seconds enough exposure for ads to work? No, but it's beyond Facebook

By Professor Karen Nelson-Field - Founder and CEO, Amplified Intelligence

12 August 2020 6 min read

By Professor Karen Nelson-Field - Founder and CEO, Amplified Intelligence

12 August 2020 6 min read

Industry Contributor

Industry Contributor

The Facebook boycott: a chance to properly probe effectiveness - is 1.7 seconds enough?

By Jonathan Fox, Director of Effectiveness

5 August 2020 3 min read

By Jonathan Fox, Director of Effectiveness - Nine

5 August 2020 3 min read

News

News

Advertising: Prepare for two more tough years

By Media release - Publicis Media

6 December 2019 2 min read

By Media release - Publicis Media

6 December 2019 2 min read

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