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Deep Dive

Nine reveals first media attention data from Prof. Karen Nelson-Field: Mobile beats Connected TV which beats broadcast for active attention; YouTube feels heat for viewer 'skip ad button' focus, not ads

By Paul McIntyre and Sam Buckingham-Jones

4 April 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

4 April 2022 7 min read

Deep Dive

Mi3’s Top 10 contributors of 2021: 'Tit cricket', CEOs and Corporate Affairs, millennials and leadership, owned media’s rise, Zoom will eat the young

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

8 December 2021 6 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

8 December 2021 6 min read

News Plus

Owned media a '$120bn auditing black hole': Finance pushing marketing, merchandise, sales teams on ROI transparency for loyalty programs, social channels, supplier co-op funding

By Paul McIntyre - Executive Editor

22 November 2021 4 min read

By Paul McIntyre - Executive Editor

22 November 2021 4 min read

News Analysis

CMO Tenure Table: 40 top marketers - who, how long and what can we learn?

By Sam Buckingham-Jones & Freya Morris

17 November 2021 5 min read

By Sam Buckingham-Jones & Freya Morris -

17 November 2021 5 min read

Market Voice

CFOs are questioning ROI on booming loyalty programs: Here’s how to flip your loyalty program from a Capex drain to a money-making machine

By Jonathan Hopkins - Founding Partner, Sonder | Partner Content

18 October 2021 4 min read

By Jonathan Hopkins - Founding Partner, Sonder | Partner Content

18 October 2021 4 min read

Industry Contributor

AI is now legally recognised as an inventor: Can we handle the merging of artificial and human intelligence?

By Anna Cherry - National Head of Strategy, Spark Foundry

10 August 2021 5 min read

By Anna Cherry - National Head of Strategy, Spark Foundry

10 August 2021 5 min read

News Plus

Pocket shopper: In-store mobile targeting the next retail media frontier

By Sam Buckingham-Jones - Senior Writer

16 July 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

16 July 2021 3 min read

News

Ryvalmedia wins new clients, expands

By Josh McDonnell - Senior Writer

14 July 2021 2 min read

By Josh McDonnell - Senior Writer

14 July 2021 2 min read

Market Voice

2021’s most valuable brand-owned media channel might surprise you (hint: it’s not social or the web)

By Jonathan Hopkins - Co-Founder, Sonder | Partner Content

13 July 2021 4 min read

By Jonathan Hopkins - Co-Founder, Sonder | Partner Content

13 July 2021 4 min read

Market Voice

Deeper engagement: Why advertisers are switching audio channels to push beyond reach and frequency

By Nine - Partner Content

12 July 2021 4 min read

By Nine - Partner Content

12 July 2021 4 min read