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Deep Dive

ANZ the next P&G? Why the bank has gone in-house to build 300 next gen marketers ready for AI, creativity, storytelling, tech, personalisation…and spotting AI bias in the machines

By Paul McIntyre and Sam Buckingham-Jones

14 February 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

14 February 2022 6 min read

Deep Dive

Mi3’s Top 10 contributors of 2021: 'Tit cricket', CEOs and Corporate Affairs, millennials and leadership, owned media’s rise, Zoom will eat the young

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

8 December 2021 6 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

8 December 2021 6 min read

Deep Dive

Mi3’s Top 20 media and agency stories for 2021 - pitching, poaching, in-housing, 'eating the young'

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

7 December 2021 7 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

7 December 2021 7 min read

Market Voice

Scientific proof that going dark kills brands: All the stats marketers need to defend their budgets

By James Dixon - Chief Digital Officer & Co-Founder, Atomic 212° | Partner Content

19 October 2021 5 min read

By James Dixon - Chief Digital Officer & Co-Founder, Atomic 212° | Partner Content

19 October 2021 5 min read

Deep Dive

The $200bn black hole: Marketers wasting a third of budgets by giving agencies crap briefs with non-existent strategy; here’s the proof and how to fix it

By Paul McIntyre & Brendan Coyne

18 October 2021 7 min read

By Paul McIntyre & Brendan Coyne -

18 October 2021 7 min read

News

CMOs still lagging in digital capabilities and talent despite CX and e-comm surge, Capgemini report finds

By Josh McDonnell - Senior Writer

29 September 2021 2 min read

By Josh McDonnell - Senior Writer

29 September 2021 2 min read

Deep Dive

The reputation agenda: If trust is key, corporate comms, not marketing, drives growth; but insular Australia falling further behind on ESG and purpose, lacks talent to solve it

By Paul McIntyre & Brendan Coyne

26 July 2021 5 min read

By Paul McIntyre & Brendan Coyne -

26 July 2021 5 min read

Industry Contributor

Women in tech: When bias blinds, this is what happens to ‘seeing is being’

By Freya Morris - Campaign Executive - Mi3

9 July 2021 4 min read

By Freya Morris - Campaign Executive - Mi3

9 July 2021 4 min read

News Plus

Commbank ditches ‘fixed, static’ dashboards for AI-powered adhoc insights; goes on year-long data engineer hiring spree

By Sam Buckingham-Jones - Senior Writer

6 July 2021 4 min read

By Sam Buckingham-Jones - Senior Writer

6 July 2021 4 min read

News Plus

Prof Byron Sharp's 'mental availability' laws confirmed, advance with attention metrics to reinvent advertising 'share of voice' and business impact: Advertising Council study

By Danielle Long and Paul McIntyre

28 June 2021 2 min read

By Danielle Long and Paul McIntyre -

28 June 2021 2 min read