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News Plus

News Plus

Optus hires Lucio Ribeiro to lead 5G innovation unit

By Josh McDonnell - Senior Writer

10 February 2021 2 min read

By Josh McDonnell - Senior Writer

10 February 2021 2 min read

Deep Dive

Deep Dive

Mi3's biggest media and agency stories of 2020: S4 Capital lobs bombs; WPP's Jens Monsees strikes back; Cummins & Partners gives back; the rise of the indies; and the many returns of Simon Ryan

By Paul McIntyre - Executive Editor

9 December 2020 5 min read

By Paul McIntyre - Executive Editor

9 December 2020 5 min read

Deep Dive

Deep Dive

Mi3's biggest marketing stories of 2020 in five minutes: Top CMOs' Covid survival stories; how to convince CEOs to back brand; avoiding the marcoms deathtrap

By Paul McIntyre - Executive Editor

6 December 2020 5 min read

By Paul McIntyre - Executive Editor

6 December 2020 5 min read

Deep Dive

Deep Dive

Brands after Covid: Content marketers signal big, bold and emotional push for 2021 – while average must die

By Paul McIntyre - Executive Editor

9 November 2020 4 min read

By Paul McIntyre - Executive Editor

9 November 2020 4 min read

Opinion

Opinion

'Fools errand' and the billion dollar question: Is 1.7 seconds enough exposure for ads to work? No, but it's beyond Facebook

By Professor Karen Nelson-Field - Founder and CEO, Amplified Intelligence

12 August 2020 6 min read

By Professor Karen Nelson-Field - Founder and CEO, Amplified Intelligence

12 August 2020 6 min read

Industry Contributor

Industry Contributor

'Stop Hate for Profit', Facebook boycott, deserves a sustainable and meaningful solution

By Emma Lo Russo, CEO - Digivizer

12 August 2020 3 min read

By Emma Lo Russo, CEO - Digivizer

12 August 2020 3 min read

Deep Dive

Deep Dive

Influencer marketing - cowgirls, cowboys, brands, agencies prepare for regulatory scrutiny, cash-for-comment disclosure, measurement pressure

By Paul McIntyre - Executive Editor

5 July 2020 5 min read

By Paul McIntyre - Executive Editor

5 July 2020 5 min read

Opinion

Opinion

IAG CMO Brent Smart quits Facebook Client Council as 160 brands join global ad boycott

By Paul McIntyre - Executive Editor

29 June 2020 8 min read

By Paul McIntyre - Executive Editor

29 June 2020 8 min read

Deep Dive

Deep Dive

Update: Behaviour changed - Coles CMO Lisa Ronson says shopping habits won't be back to normal anytime soon

By Paul McIntyre - Executive Editor

28 June 2020 5 min read

By Paul McIntyre - Executive Editor

28 June 2020 5 min read

News Analysis

News Analysis

Leaving Instagram for TikTok: Australia's first specialist TikTok shop plays brand building card for younger set; BMW bites

By Josh McDonnell - Senior Writer

25 June 2020 3 min read

By Josh McDonnell - Senior Writer

25 June 2020 3 min read