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Industry Contributor

The Marketing Academy 2022 intake: Revlon’s Marisa Laria, Alt/Shift’s Elly Hewitt and v2food’s Andrew May explain why staring at P&Ls doesn’t help, talent shortages, imagining the perfect workplace

By Marisa Laria, Revlon Inc; Elly Hewitt, Alt/Shift; Andrew May, v2food - The Marketing Academy 2022 Scholars

11 October 2022 5 min read

By Marisa Laria, Revlon Inc; Elly Hewitt, Alt/Shift; Andrew May, v2food - The Marketing Academy 2022 Scholars

11 October 2022 5 min read

Industry Contributor

The Marketing Academy 2022 intake: Wavemaker's Philippa Noilea-Tani, March One's Ben Coverdale and Zip's Debbie Wine on letting go of what you can't control, throwing your resume in the bin and slowing down to win

By Philippa Noilea-Tani, Wavemaker; Ben Coverdale, March One; Debbie Wine, Zip - The Marketing Academy 2022 Scholars

10 October 2022 5 min read

By Philippa Noilea-Tani, Wavemaker; Ben Coverdale, March One; Debbie Wine, Zip - The Marketing Academy 2022 Scholars

10 October 2022 5 min read

Market Voice

‘Statistically impossible numbers’, inactive audiences, minimal detail, making it hard to demonstrate the value of targeted audience segments – it’s time for transparency, curiosity, and results

By Nicole Bence - Network Digital Sales Director, Seven Network | Partner Content

9 October 2022 3 min read

By Nicole Bence - Network Digital Sales Director, Seven Network | Partner Content

9 October 2022 3 min read

Industry Contributor

The Marketing Academy 2022 intake: Tourism Tasmania’s Emma Terry, Aje’s Kate Thomas, Salesforce’s Renata Bertram on talent skirmishes for contractors, being a perpetual apprentice, and first marketing campaign (for a dog)

By Kate Thomas, Aje; Emma Terry, Tourism Tasmania; Renata Bertram, Salesforce - The Marketing Academy 2022 Scholars

5 October 2022 6 min read

By Kate Thomas, Aje; Emma Terry, Tourism Tasmania; Renata Bertram, Salesforce - The Marketing Academy 2022 Scholars

5 October 2022 6 min read

Industry Contributor

The Marketing Academy 2022 intake: KFC's Jess Farahar, Deloitte Digital's Dan Tintner and REA Group's Tobias Johnstone on learning through mistakes (not Google) and hiring economists to manage 'new oil' data

By Tobias Johnstone, REA Group; Jess Farahar, KFC; Dan Tintner, Deloitte Digital - The Marketing Academy 2022 Scholars

4 October 2022 6 min read

By Tobias Johnstone, REA Group; Jess Farahar, KFC; Dan Tintner, Deloitte Digital - The Marketing Academy 2022 Scholars

4 October 2022 6 min read

Market Voice

‘Some of the strongest results we’ve seen’: A marketers view on retail media as Nestle’s Purina makes major gains

By Jodie Koning - General Manager Marketing and Insights, Cartology | Partner Content

4 October 2022 3 min read

By Jodie Koning - General Manager Marketing and Insights, Cartology | Partner Content

4 October 2022 3 min read

Industry Contributor

The Marketing Academy 2022 intake: IAG's Anna Jackson, The Hallway's Chris Murphy and OMD's Philippa Moig on killing ego, never getting emotional in commercial negotiations – and taking responsibility for everything

By By Philippa Moig, OMD; Anna Jackson, IAG; Chris Murphy, The Hallway - The Marketing Academy 2022 Scholars

3 October 2022 6 min read

By By Philippa Moig, OMD; Anna Jackson, IAG; Chris Murphy, The Hallway - The Marketing Academy 2022 Scholars

3 October 2022 6 min read

News

The Marketing Academy 2022 intake: CommBank's Executive Manager, Brand, Katreena Tyson on going back to basics, deep listening and the art of not selling yourself

By Katreena Tyson - Executive Manager, Brand, Commonwealth Bank & 2022 Marketing Academy Scholar

28 September 2022 3 min read

By Katreena Tyson - Executive Manager, Brand, Commonwealth Bank & 2022 Marketing Academy Scholar

28 September 2022 3 min read

News

Superloop names B2B specialists Green Hat as full-service agency – ‘B2B and B2C are not the same’: CMO Ben Colman

By Sam Buckingham-Jones - Deputy Editor

28 September 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

28 September 2022 3 min read

News Plus

Publicis ESG unit boss: Sustainability the next wave of business transformation but ‘carbon tunnel vision’ risks offset gaming, greenwash, consumer fatigue

By Brendan Coyne - Editor

27 September 2022 4 min read

By Brendan Coyne - Editor

27 September 2022 4 min read