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The Marketing Academy 2022 intake: TBWA\Sydney’s Tanya Vragalis, Mars Food’s Jade Lish, Hall & Partners’ Ed Steiner on 12.8% year-on-year churn, keeping pace with marketing tech, giving feedback

By Jade Lish, Mars Food; Tanya Vragalis, TBWA\Sydney; Ed Steiner, Hall & Partners - The Marketing Academy 2022 Scholars

15 November 2022 5 min read

By Jade Lish, Mars Food; Tanya Vragalis, TBWA\Sydney; Ed Steiner, Hall & Partners - The Marketing Academy 2022 Scholars

15 November 2022 5 min read

Deep Dive

‘Definite pullback’: Online retailers squeezed as Covid bubble pops, performance costs ‘through roof’, shoppers return to stores; Alquemie-Mosaic chair plans physical stores for Surf Stitch, tech stack overhaul to cross-sell General Pants, Lego, Noni B

By Paul McIntyre & Brendan Coyne

14 November 2022 10 min read

By Paul McIntyre & Brendan Coyne -

14 November 2022 10 min read

Market Voice

Full funnel marketing metrics are back: Intuit Quickbooks marketing chief Jane Merrick invests in advanced analytics to drive sharper sales measurement, optimisation, acquisition and fuel next phase of growth

By Mutinex (formerly known as Mutiny) | Partner Content

13 November 2022 3 min read

By Mutinex (formerly known as Mutiny) | Partner Content -

13 November 2022 3 min read

News Plus

Last click strikes back: Pet Circle CMO says inflation, profit focus forcing brands down funnel, forecasts search price spikes; Bupa performance chief twists, backs brand as CPAs rise, loyalty falls

By Brendan Coyne & Paul McIntyre

8 November 2022 4 min read

By Brendan Coyne & Paul McIntyre -

8 November 2022 4 min read

Deep Dive

Telstra shakeup: Former CMO Jeremy Nicholas and new marketing boss Brent Smart chart their handover, debate agile marketing, creativity versus CX in brand building as Smart softens stance on ‘vanilla’ martech

By Paul McIntyre and Sam Buckingham-Jones

31 October 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

31 October 2022 7 min read

News Plus

‘We’re already seeing brands cut spend 15 per cent, inflation driving whiplash effect; marketing and finance must prepare to accept lower ROI’ – Mutiny CEO

By Brendan Coyne - Editor

31 October 2022 6 min read

By Brendan Coyne - Editor

31 October 2022 6 min read

News Plus

Seven upfronts: Linear TV remains ‘apex predator’ as audiences revert to pre-covid trend decline; $50m NBCUniversal deal for new women’s channel, eyes SVOD service Peacock; Invests in gaming tech for second-screen engagement

By Paul McIntyre, Sam Buckingham-Jones & Brendan Coyne

25 October 2022 6 min read

By Paul McIntyre, Sam Buckingham-Jones & Brendan Coyne -

25 October 2022 6 min read

News Plus

MFA-Ex Wrap: 2,000-plus media agency staffers return for lessons in bias, culture bubbles, the debating death of personalisation and saving the planet and people – but more meat please

By Paul McIntyre and Sam Buckingham-Jones

24 October 2022 5 min read

By Paul McIntyre and Sam Buckingham-Jones -

24 October 2022 5 min read

Deep Dive

Beyond retailer media: $3.9bn ‘owned’ media wave coming; Coles, Metcash, Endeavour, Bunnings, JB Hi-Fi, David Jones, JB Sports, Priceline, Telstra, Commbank, ANZ, 7-Eleven, Ampol; Power shift from merchandise to marketing; loyalty big winner

By Paul McIntyre & Brendan Coyne

24 October 2022 9 min read

By Paul McIntyre & Brendan Coyne -

24 October 2022 9 min read

Market Voice

LinkedIn’s sustainability posts have doubled with director-level audiences leading the charge: What brands and leaders finding a voice need to know

By Andrea Rule - Head of Enterprise ANZ, LinkedIn Marketing Solutions | Partner Content

23 October 2022 2 min read

By Andrea Rule - Head of Enterprise ANZ, LinkedIn Marketing Solutions | Partner Content

23 October 2022 2 min read