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Deep Dive

Deep Dive

Shift happens: PHD Global CMO says marketers buried in reporting instead of growth generation; future roles emerging as marketing function restructures for next wave of gaming, influencer, commerce, decisioning disruption

By Paul McIntyre and Sam Buckingham-Jones

2 May 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

2 May 2022 6 min read

News

News

Supermarkets shopping: Grocery giants all in play with agency partners as Coles cuts WPP from review over WW work but Publicis, Omnicom clear over potential Aldi, IGA, 7-Eleven, Suncorp conflicts; Aldi reviews media – Accenture Interactive enters fray

By Brendan Coyne - Editor

4 April 2022 3 min read

By Brendan Coyne - Editor

4 April 2022 3 min read

Deep Dive

Deep Dive

‘He’s well versed in current structures of power in media and marketing’: Why Henry Tajer has put millions into a new venture to upend corporate, agency strategy and planning… and the $16bn influence business

By Paul McIntyre - Executive Editor

14 March 2022 6 min read

By Paul McIntyre - Executive Editor

14 March 2022 6 min read

News Plus

News Plus

Ex-Mediabrands, Dentsu, Amazon Media boss Henry Tajer takes ‘significant’ stake in The Influence Group, joins as CEO; breaks silence on Dentsu Aegis ousting

By Paul McIntyre - Executive Editor

9 March 2022 4 min read

By Paul McIntyre - Executive Editor

9 March 2022 4 min read

Deep Dive

Deep Dive

Tip of the iceberg: 'A million Facebook impressions can be a tonne of carbon' – brands reweight ad spend as indie media owners beat GroupM to punch with carbon calculator; publishers on notice

By Paul McIntyre & Brendan Coyne

8 March 2022 6 min read

By Paul McIntyre & Brendan Coyne -

8 March 2022 6 min read

IWD Special

IWD Special

Lazy D&I: Don’t rabbit on about valuing women; run a gender pay gap audit and fix the deficit – plus handy other hints to go beyond the easy diversity checklist

By Catherine Fox - Gender and Work Commentator

7 March 2022 6 min read

By Catherine Fox - Gender and Work Commentator

7 March 2022 6 min read

Deep Dive

Deep Dive

GroupM chief Aimee Buchanan and Essence CEO Pat Crowley on where billions of brand dollars are heading next; why it's time to walk the talk on transparency, media diversity; warn supply chain to prepare for carbon targets

By Paul McIntyre & Brendan Coyne

21 February 2022 7 min read

By Paul McIntyre & Brendan Coyne -

21 February 2022 7 min read

Deep Dive

Deep Dive

Mi3’s Top 20 media and agency stories for 2021 - pitching, poaching, in-housing, 'eating the young'

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

7 December 2021 7 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

7 December 2021 7 min read

News Plus

News Plus

'Reduce the fluff' on ESG: Media agencies and owners face 'demonstrable' compliance in two years

By Brendan Coyne - Editor

5 December 2021 5 min read

By Brendan Coyne - Editor

5 December 2021 5 min read

News Plus

News Plus

10 ViacomCBS readies net zero carbon plan, major diversity push, flags ads in Paramount+, dynamic e-commerce play and brand-funded BVOD ad load reduction

By Sam Buckingham-Jones - Senior Writer

20 October 2021 5 min read

By Sam Buckingham-Jones - Senior Writer

20 October 2021 5 min read