Search | Mi3

News Plus

Billion dollar man: MediaCom and Essence in global merger, Pat Crowley helms 550-strong local unit; says no job cuts, no conflict worries

By Brendan Coyne & Paul McIntyre

26 April 2022 5 min read

By Brendan Coyne & Paul McIntyre -

26 April 2022 5 min read

News Plus

Accenture Interactive rebrands, culls agencies as Droga wields knife, but Monkeys not yet gone for a Song

By Brendan Coyne - Editor

26 April 2022 2 min read

By Brendan Coyne - Editor

26 April 2022 2 min read

News Plus

Accenture Interactive: Droga set to cull brands in global bid to ride wave of marketing services consolidation, but Monkeys makes cut as Capgemini digital arm steps up, poaches local Accenture boss

By Brendan Coyne - Editor

21 April 2022 3 min read

By Brendan Coyne - Editor

21 April 2022 3 min read

News Plus

‘Let the market settle down’: World’s biggest media auditing and pitch advisor, Ebiquity, tells brands to delay agency reviews

By Paul McIntyre - Executive Editor

19 April 2022 4 min read

By Paul McIntyre - Executive Editor

19 April 2022 4 min read

Market Voice

Demand prepares for take-off: 3m Aussies planning a trip within three months – here are four key ways brands can understand and act on travel trends in year three of Covid

By Fiona Nilsson - News Corp Australia, Managing Director, Food and Travel | Partner Content

19 April 2022 3 min read

By Fiona Nilsson - News Corp Australia, Managing Director, Food and Travel | Partner Content

19 April 2022 3 min read

Market Voice

Bespoke for the woke: Digital native Gen Z skips online ads and installs adblockers but trusts OOH; here’s what happened when we handed over ad creation to them

By Cathy O’Connor - oOh!Media CEO | Partner Content

19 April 2022 3 min read

By Cathy O’Connor - oOh!Media CEO | Partner Content

19 April 2022 3 min read

News Plus

Omnichannel hedge: $3bn global Geelong powerhouse Cotton On re-platforms ecom in bid to boost CX, loyalty, hires Adore’s Michaela Michaut to spearhead acquisition, mulls in-store rethink as pandemic shopping habits swing

By Brendan Coyne - Editor

18 April 2022 3 min read

By Brendan Coyne - Editor

18 April 2022 3 min read

News Plus

Scrums, swarms and coals to Newcastle: ANZ hot shop Special Group takes on the Brits with London agency launch; brands, post-Covid, find new appetite for indies

By Paul McIntryre - Executive Editor

13 April 2022 4 min read

By Paul McIntryre - Executive Editor

13 April 2022 4 min read

News

Incremental reach on YouTube, Facebook 'a furphy', say TV networks, OzTam; YouTube's skip button an ad attention decoy

By Sam Buckingham-Jones - Deputy Editor

12 April 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

12 April 2022 4 min read

Deep Dive

Unreasonably veracious: Can Australia’s richest man, Andrew Forrest, save indie media’s contextually diverse audiences frozen out by Facebook and Google?

By Paul McIntyre - Executive Editor

11 April 2022 9 min read

By Paul McIntyre - Executive Editor

11 April 2022 9 min read