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Market Voice

How first-party data and loyalty can double sales from ad campaigns – provided brands choose the right network

By Andrew Brain - Director of Audience Intelligence, Seven West Media | Partner Content

18 October 2021 4 min read

By Andrew Brain - Director of Audience Intelligence, Seven West Media | Partner Content

18 October 2021 4 min read

Eyeing a bigger prize: Programmatic digital out of home guns for broader digital budgets, a new class of advertiser and hybrid brand-performance marketers

By Danielle Long - Contributing Editor

8 September 2021 12 min read

By Danielle Long - Contributing Editor

8 September 2021 12 min read

Deep Dive

Data punks: Only ‘small data’ can save media owners being smashed by retailer media and new agency breed swapping relationships for numbers

By Paul McIntyre & Brendan Coyne

7 June 2021 7 min read

By Paul McIntyre & Brendan Coyne -

7 June 2021 7 min read

Deep Dive

Sorrell admits he couldn't reengineer WPP, says holdcos must go private to survive, likes the look of Essence as S4 eyes more deals

By Paul McIntyre & Brendan Coyne

31 May 2021 7 min read

By Paul McIntyre & Brendan Coyne -

31 May 2021 7 min read

Covid: One year on

S4 Capital chief: ‘Second reawakening of digital’ needs a new creative-data culture

By Michel de Rijk - CEO, APAC, S4 Capital

30 March 2021 4 min read

By Michel de Rijk - CEO, APAC, S4 Capital

30 March 2021 4 min read

Industry Contributor

Ad loads: BVOD and DOOH need to avoid pay TV's mistakes

By Sarah Keith, MD - Paykel Media

2 February 2021 4 min read

By Sarah Keith, MD - Paykel Media

2 February 2021 4 min read

Industry Contributor

Want truth? 2020 was the year marketing had to have to bury a tormenting decade of ‘The CMO is dead’

By Sunita Gloster - Senior Advisor, Accenture; Founder, Gloster Advisory

9 December 2020 10 min read

By Sunita Gloster - Senior Advisor, Accenture; Founder, Gloster Advisory

9 December 2020 10 min read

Market Voice

Sales and marketing leaders have their priorities all wrong: here's why

By Kevin Ackhurst - Regional Director, HubSpot ANZ

29 November 2020 2 min read

By Kevin Ackhurst - Regional Director, HubSpot ANZ

29 November 2020 2 min read

Deep Dive

Russel Howcroft and Nine Radio boss Tom Malone on why media's the most ruthless of Howcroft's career, advertiser age bias and the inside account of Alan Jones' final curtain

By Paul McIntyre - Executive Editor

14 September 2020 5 min read

By Paul McIntyre - Executive Editor

14 September 2020 5 min read

Deep Dive

Shift happens: Sorrell’s S4 Capital APAC CEO Michel de Rijk on why his boss couldn’t reinvent WPP, the arbitrage model of Xaxis and what S4 plans for Australia

By Paul McIntyre - Executive Editor

24 August 2020 6 min read

By Paul McIntyre - Executive Editor

24 August 2020 6 min read