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News Plus

Post-cookie measurement crunch: 'Dynamic media mix modelling is the future,' reckons Adore Beauty’s Michaela Michaut, Menulog CMO Simon Cheng agrees

By Brendan Coyne - Editor

2 November 2021 3 min read

By Brendan Coyne - Editor

2 November 2021 3 min read

Deep Dive

Online identifiers under threat as Australia bids to trump GDPR on privacy – brands, publishers, media supply chain face consent, data tracking and sharing overhaul as fines, class actions loom

By Paul McIntyre & Brendan Coyne

1 November 2021 9 min read

By Paul McIntyre & Brendan Coyne -

1 November 2021 9 min read

News

ACCC takes aim at Google’s search, seeks powers to force sharing of data with rivals, curb payments from Apple

By Brendan Coyne - Editor

27 October 2021 2 min read

By Brendan Coyne - Editor

27 October 2021 2 min read

Industry Contributor

Your digital ad targeting is suffering and it’s about to get worse: what Facebook’s earnings call means for brands

By Nick Barnett - Marketing, data, digital & tech consultant

26 October 2021 5 min read

By Nick Barnett - Marketing, data, digital & tech consultant

26 October 2021 5 min read

Market Voice

Out of home and into the streets: Australia’s re-opening is a once in a lifetime opportunity; don’t waste it

By Tim Murphy - Chief Sales Officer, oOh!media | Partner Content

26 October 2021 3 min read

By Tim Murphy - Chief Sales Officer, oOh!media | Partner Content

26 October 2021 3 min read

News Plus

YouTube, Analytic Partners strike: 89% higher ROI than TV, BVOD; Canva, Chemist Warehouse, Samsung make it ‘core channel’ but creative ‘last unfair advantage’

By Sam Buckingham-Jones & Paul McIntyre

25 October 2021 4 min read

By Sam Buckingham-Jones & Paul McIntyre -

25 October 2021 4 min read

Deep Dive

Google colluded with Facebook to kill header bidding, hamstring Apple, rigged ad market prices, fleeced publishers, crushed competitors, US state lawsuit claims

By Sam Buckingham-Jones & Brendan Coyne

25 October 2021 6 min read

By Sam Buckingham-Jones & Brendan Coyne -

25 October 2021 6 min read

News

Privacy Act overhaul: Customer data, social media, dating apps, data brokers, rewards and loyalty programs face heat as Attorney General proposes changes to privacy laws

By Sam Buckingham-Jones - Senior Writer

25 October 2021 4 min read

By Sam Buckingham-Jones - Senior Writer

25 October 2021 4 min read

News Plus

BVOD hits the spot: Sex toys firm says TV gives bigger bang than Google as attribution tool delivers, doubles spend

By Brendan Coyne - Editor

20 October 2021 4 min read

By Brendan Coyne - Editor

20 October 2021 4 min read

Market Voice

How first-party data and loyalty can double sales from ad campaigns – provided brands choose the right network

By Andrew Brain - Director of Audience Intelligence, Seven West Media | Partner Content

18 October 2021 4 min read

By Andrew Brain - Director of Audience Intelligence, Seven West Media | Partner Content

18 October 2021 4 min read