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Deep Dive

IPG Mediabrands global Brand Safety Officer: If regulators don’t get to grips with data, we will all end up working for Facebook and Google

By Paul McIntyre - Executive Editor

11 October 2020 7 min read

By Paul McIntyre - Executive Editor

11 October 2020 7 min read

Opinion

Silence of the ad lambs: Google, Facebook's sprawling, covert influence and overt funding has strangled open industry debate in Australia

By Paul McIntyre - Executive Editor

20 September 2020 9 min read

By Paul McIntyre - Executive Editor

20 September 2020 9 min read

News Analysis

Nine pulls 4000 to virtual upfront, pitches premium content against Google, Facebook in ‘world first’ Adobe people-based targeting deal

By Paul McIntyre and Josh McDonnell - Executive Editor and Senior Writer

16 September 2020 3 min read

By Paul McIntyre and Josh McDonnell - Executive Editor and Senior Writer

16 September 2020 3 min read

News Analysis

'It's not about cashing cheques': The Guardian's Dan Stinton on why Facebook and Google's 'noisy battle' with publishers is distracting from the real issue

By Josh McDonnell - Senior Writer

14 September 2020 4 min read

By Josh McDonnell - Senior Writer

14 September 2020 4 min read

News

The Marketing Academy opens nominations for 2021 scholarship program

By Press release - The Marketing Academy

14 September 2020 3 min read

By Press release - The Marketing Academy

14 September 2020 3 min read

Industry Contributor

Appocalypse not now: the latest on Apple's delay to major user tracking changes

By Chris Brinkworth, Principal Owner - SynergyStack Australia

9 September 2020 5 min read

By Chris Brinkworth, Principal Owner - SynergyStack Australia

9 September 2020 5 min read

Deep Dive

Getting off the ‘performance marketing drug’: Catch CMO Ryan Gracie on building brand equity, going above the line for customer acquisition and spending more on marketing

By Josh McDonnell - Senior Writer

8 September 2020 6 min read

By Josh McDonnell - Senior Writer

8 September 2020 6 min read

News Analysis

'Bullying, heavy-handed and misconceived’: Treasurer Frydenberg, ACCC, FreeTV, Nine muscle up on Facebook’s threat to pull news services from Australia

By Josh McDonnell - Senior Writer

1 September 2020 3 min read

By Josh McDonnell - Senior Writer

1 September 2020 3 min read

Industry Contributor

The Facebook boycott: a chance to properly probe effectiveness - is 1.7 seconds enough?

By Jonathan Fox, Director of Effectiveness

5 August 2020 3 min read

By Jonathan Fox, Director of Effectiveness - Nine

5 August 2020 3 min read

Deep Dive

Hardest hit from Covid, global out of home bosses eye programmatic spoils, digital budgets to boost recovery; WFH shifts overcooked

By Paul McIntyre - Executive Editor

4 August 2020 6 min read

By Paul McIntyre - Executive Editor

4 August 2020 6 min read