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Market Voice

The detail is in the data: The importance of scale and high match rates within Customer Data Platforms

By News Corp Australia | Partner Content

7 June 2022 2 min read

By News Corp Australia | Partner Content -

7 June 2022 2 min read

Deep Dive

Programmatic 'tech tax', inflated prices and transparency fears curb enthusiasm for pDOOH as supply chain races to scale

By Brendan Coyne - Editor

18 May 2022 6 min read

By Brendan Coyne - Editor

18 May 2022 6 min read

Industry Contributor

BVOD frequency capping: By going too low, relying on programmatic methods, advertisers risk zero ROI – and the problem is getting worse

By Shaun Lohman - Founder & Managing Director, Adgile Media

11 May 2022 3 min read

By Shaun Lohman - Founder & Managing Director, Adgile Media

11 May 2022 3 min read

Deep Dive

Cinema the Top Gun of attention; Amplified Intelligence data finds 80 per cent active attention, zero waste; NAB, OMD, Hatched, on where next, Nelson-Field on why sprint for ‘dirty’ attention CPMs spells danger

By Paul McIntyre & Brendan Coyne

9 May 2022 8 min read

By Paul McIntyre & Brendan Coyne -

9 May 2022 8 min read

Industry Contributor

‘Find me 20 per cent savings’: Connected TV’s BVOD frequency issue has many guilty parties, including advertisers and ad tech firms

By Clay Gill - CEO, Matterkind AU

4 May 2022 4 min read

By Clay Gill - CEO, Matterkind AU

4 May 2022 4 min read

News Analysis

Follow the money: Frequency capping threatens BVOD rocket if advertisers, audiences turn off; Brands, agencies, supply chain, networks face UX-profit crunch

By Brendan Coyne - Editor

12 April 2022 7 min read

By Brendan Coyne - Editor

12 April 2022 7 min read

News

'We just don't believe it': Uber Eats, Optus deliver feisty call for broadcasters to fix their poor BVOD viewer ad experience

By Sam Buckingham-Jones - Deputy Editor

6 April 2022 5 min read

By Sam Buckingham-Jones - Deputy Editor

6 April 2022 5 min read

News

Samba TV and Pubmatic strike programmatic TV targeting deal in Australia

By Staff writer

14 February 2022 2 min read

By Staff writer -

14 February 2022 2 min read

Industry Contributor

How far should we take behavioural science into media planning and buying? Much further than you think

By Sarah Heitkamp - Head of Strategy & Planning - Sydney, Zenith

3 February 2022 4 min read

By Sarah Heitkamp - Head of Strategy & Planning - Sydney, Zenith

3 February 2022 4 min read

News

OOH sector records first month with revenues higher than pre-pandemic times

By Sam Buckingham-Jones - Deputy Editor

2 February 2022 2 min read

By Sam Buckingham-Jones - Deputy Editor

2 February 2022 2 min read