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Market Voice

Market Voice

It’s weird: streaming services are boosting demand for cinema’s big screens

By Guy Burbidge, Managing Director - Val Morgan Cinema

19 August 2019 3 min read

By Guy Burbidge, Managing Director - Val Morgan Cinema

19 August 2019 3 min read

Industry Contributor

Industry Contributor

P&G slashes adspend by $350m after cutting 'waste' and agency fees

By Paul McIntyre - Executive editor

12 August 2019 3 min read

By Paul McIntyre - Executive editor

12 August 2019 3 min read

The Deep Dive

The Deep Dive

Media attribution faces turmoil. Hamilton AI has landed, predicting sales before ads run

By Paul McIntyre - Executive Editor

12 August 2019 6 min read

By Paul McIntyre - Executive Editor

12 August 2019 6 min read

Industry Contributor

Industry Contributor

Bravery the biggest factor in effective advertising

By Paul McIntyre - Executive Editor

28 July 2019 2 min read

By Paul McIntyre - Executive Editor

28 July 2019 2 min read

Industry Contributor

Industry Contributor

Study: Less frequency more effective for online ads

By Paul McIntyre - Executive Editor

28 July 2019 1 min read

By Paul McIntyre - Executive Editor

28 July 2019 1 min read

Industry Contributor

Industry Contributor

Big movie studios go shorter on marketing

By Paul McIntyre - Executive Editor

21 July 2019 1 min read

By Paul McIntyre - Executive Editor

21 July 2019 1 min read

Industry Contributor

Industry Contributor

BrewDog's CMO lasted three months - here's why

By Paul McIntyre - Executive Editor

15 July 2019 1 min read

By Paul McIntyre - Executive Editor

15 July 2019 1 min read

The Deep Dive

The Deep Dive

Samsung’s Beau Curtis: adtech ROI often underwhelming despite “time, effort and investment”

By Paul McIntyre - Executive Editor

8 July 2019 5 min read

By Paul McIntyre - Executive Editor

8 July 2019 5 min read

The Deep Dive

The Deep Dive

Kroon, Stephenson, Gallagher challenge PwC's Justin Papps on media forecasts

By Paul McIntyre - Executive Editor

23 June 2019 6 min read

By Paul McIntyre - Executive Editor

23 June 2019 6 min read

Industry Contributor

Industry Contributor

P&G puts big agencies on notice with deeper budget cuts

By Paul McIntyre - Executive Editor

22 June 2019 2 min read

By Paul McIntyre - Executive Editor

22 June 2019 2 min read