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Industry Contributor

Appocalypse not now: the latest on Apple's delay to major user tracking changes

By Chris Brinkworth, Principal Owner - SynergyStack Australia

9 September 2020 5 min read

By Chris Brinkworth, Principal Owner - SynergyStack Australia

9 September 2020 5 min read

Deep Dive

Getting off the ‘performance marketing drug’: Catch CMO Ryan Gracie on building brand equity, going above the line for customer acquisition and spending more on marketing

By Josh McDonnell - Senior Writer

8 September 2020 6 min read

By Josh McDonnell - Senior Writer

8 September 2020 6 min read

News Analysis

'Bullying, heavy-handed and misconceived’: Treasurer Frydenberg, ACCC, FreeTV, Nine muscle up on Facebook’s threat to pull news services from Australia

By Josh McDonnell - Senior Writer

1 September 2020 3 min read

By Josh McDonnell - Senior Writer

1 September 2020 3 min read

Industry Contributor

Tech and AI was meant to kill or transform marketers but the predictions are losing appeal

By Willem Paling, Director of Customer & Growth Analytics

31 August 2020 5 min read

By Willem Paling, Director of Customer & Growth Analytics - IAG

31 August 2020 5 min read

Market Voice

Stealing the show: As TV goes digital, will linear or digital trading methods and metrics prevail?

By - Amobee

31 August 2020 7 min read

By - Amobee

31 August 2020 7 min read

Industry Contributor

Marketing and politics are colliding as strange bedfellows

By Nicola Watkins, Strategist - Carat Sydney

19 August 2020 3 min read

By Nicola Watkins, Strategist - Carat Sydney

19 August 2020 3 min read

News

IPG Mediabrands releases 'first-of-its-kind" social media audit

By Press release - IPG Mediabrands

17 August 2020 3 min read

By Press release - IPG Mediabrands

17 August 2020 3 min read

Opinion

'Fools errand' and the billion dollar question: Is 1.7 seconds enough exposure for ads to work? No, but it's beyond Facebook

By Professor Karen Nelson-Field - Founder and CEO, Amplified Intelligence

12 August 2020 6 min read

By Professor Karen Nelson-Field - Founder and CEO, Amplified Intelligence

12 August 2020 6 min read

Industry Contributor

'Stop Hate for Profit', Facebook boycott, deserves a sustainable and meaningful solution

By Emma Lo Russo, CEO - Digivizer

12 August 2020 3 min read

By Emma Lo Russo, CEO - Digivizer

12 August 2020 3 min read

Industry Contributor

The Facebook boycott: a chance to properly probe effectiveness - is 1.7 seconds enough?

By Jonathan Fox, Director of Effectiveness

5 August 2020 3 min read

By Jonathan Fox, Director of Effectiveness - Nine

5 August 2020 3 min read