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Market Voice

How first-party data and loyalty can double sales from ad campaigns – provided brands choose the right network

By Andrew Brain - Director of Audience Intelligence, Seven West Media | Partner Content

18 October 2021 4 min read

By Andrew Brain - Director of Audience Intelligence, Seven West Media | Partner Content

18 October 2021 4 min read

Deep Dive

Australian unicorn SiteMinder plots global surge as travel rebounds, but ex-Leo Burnett digital chief turned CMO says brands, agencies have B2B marketing and in-housing all wrong

By Paul McIntyre & Brendan Coyne

20 September 2021 8 min read

By Paul McIntyre & Brendan Coyne -

20 September 2021 8 min read

News

Nielsen to share audience data with advertisers through PubMatic

By Sam Buckingham-Jones - Senior Writer

13 September 2021 1 min read

By Sam Buckingham-Jones - Senior Writer

13 September 2021 1 min read

‘Almost all retailers are thinking about launching media businesses’: Why Australia must prepare for next wave, who's next and why Facebook and Google may have most to lose

By Sam Buckingham-Jones & Brendan Coyne

13 September 2021 5 min read

By Sam Buckingham-Jones & Brendan Coyne -

13 September 2021 5 min read

News

Cartology to buy YouTube ads for FMCG brands

By Sam Buckingham-Jones - Senior Writer

8 September 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

8 September 2021 2 min read

News Plus

Marley Spoon built a brand activation platform that makes 3x ROI in additional revenue – with a graduate at the helm

By Sam Buckingham-Jones - Senior Writer

7 September 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

7 September 2021 3 min read

'This will be the money you plan first. It will take more money from the market': Next wave of retailer media imminent; impacts unpacked in 28-page report

By Sam Buckingham-Jones & Brendan Coyne

1 September 2021 3 min read

By Sam Buckingham-Jones & Brendan Coyne -

1 September 2021 3 min read

Industry Contributor

Digital transformation is painful, disruptive and lengthy – and it doesn’t start with technology

By Teresa Sperti - Founder & Director - Arktic Fox

1 September 2021 5 min read

By Teresa Sperti - Founder & Director - Arktic Fox

1 September 2021 5 min read

News

Alcohol-free Beer, wearable blankets and Bluey: these are 2021’s ‘breakthrough brands’

By Sam Buckingham-Jones - Senior Writer

30 August 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

30 August 2021 2 min read

News

IAB Australia: 24% boom in digital advertising for FY21, biggest year since 2016

By Josh McDonnell - Senior Writer

23 August 2021 2 min read

By Josh McDonnell - Senior Writer

23 August 2021 2 min read