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Deep Dive

Deep Dive

Marketing and media's troubled future: Mark Ritson, LinkedIn-backed global think tank and IPA UK's Fran Cassidy have a solution

By Paul McIntyre - Executive Editor

10 February 2020 9 min read

By Paul McIntyre - Executive Editor

10 February 2020 9 min read

Deep Dive

Deep Dive

Cheat Sheet II: Marketing & Media science - why CFOs like 'ESOV' and the latest thinking on the 'attention economy'

By Paul McIntyre - Executive Editor

26 January 2020 6 min read

By Paul McIntyre - Executive Editor

26 January 2020 6 min read

The Deep Dive

The Deep Dive

IAG CMO Brent Smart and The Monkey's CEO Mark Green talk Accenture, media and creativity's return

By Paul McIntyre - Executive Editor

24 August 2019 7 min read

By Paul McIntyre - Executive Editor

24 August 2019 7 min read