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Deep Dive

Mental availability, brand rejection, Binet & Field, ESOV and Ehrenberg-Bass: New B2B data shows marketers should flip the funnel sideways for business growth, B2C strategy also on the hook

By Paul McIntyre & Brendan Coyne

28 March 2022 10 min read

By Paul McIntyre & Brendan Coyne -

28 March 2022 10 min read

Market Voice

The simple, five-step guide for marketers to demonstrate ESOV, demand brand budget, and arm themselves to battle budget cuts in FY2022/23

By James Dixon - Co-Founder & Chief Digital Officer - Atomic 212° | Partner Content

14 February 2022 5 min read

By James Dixon - Co-Founder & Chief Digital Officer - Atomic 212° | Partner Content

14 February 2022 5 min read

Deep Dive

Mi3's Top 20 marketing stories for 2021 - from mental availability to attention, ESOV, creativity, econometrics, ESG, start-ups and beyond

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

6 December 2021 7 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

6 December 2021 7 min read

News Plus

Prof Byron Sharp's 'mental availability' laws confirmed, advance with attention metrics to reinvent advertising 'share of voice' and business impact: Advertising Council study

By Danielle Long and Paul McIntyre

28 June 2021 2 min read

By Danielle Long and Paul McIntyre -

28 June 2021 2 min read

Deep Dive

Mi3's top podcasts of 2020: Preparing for the cookie apocalypse; the cheat's guide to marketing science; and Mark Ritson calling out the muppets

By Paul McIntyre - Executive Editor

20 December 2020 4 min read

By Paul McIntyre - Executive Editor

20 December 2020 4 min read

Deep Dive

Marketing maths and dreaded Dirichlet curves: Why ANZ marketers and agencies must close the gap on doing numbers, fast

By Paul McIntyre - Executive Editor

30 November 2020 5 min read

By Paul McIntyre - Executive Editor

30 November 2020 5 min read

Deep Dive

Volvo sales boom, swings to short-term; IBM weans off live events but digital crowded as it says 'marketing changed forever'

By Paul McIntyre - Executive Editor

28 June 2020 6 min read

By Paul McIntyre - Executive Editor

28 June 2020 6 min read

Market Voice

Less price promotion and product-focused ads doing better in COVID; public wants to hear from brands

By Orlando Wood - Chief Innovation Officer, System1 Group

18 May 2020 10 min read

By Orlando Wood - Chief Innovation Officer, System1 Group

18 May 2020 10 min read

Deep Dive

Nestle: E-commerce a permanent post-Covid consumer shift but 'patience' needed as supply chain, communications adapt

By Paul McIntyre - Executive Editor

9 May 2020 5 min read

By Paul McIntyre - Executive Editor

9 May 2020 5 min read

Market Voice

'Godfather of Effectiveness', Peter Field, says Keep Calm and Carry On.

By Peter Field - Independent Marketing and Advertising Professional

4 May 2020 8 min read

By Peter Field - Independent Marketing and Advertising Professional

4 May 2020 8 min read