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Deep Dive

Mi3's Top 20 marketing stories for 2021 - from mental availability to attention, ESOV, creativity, econometrics, ESG, start-ups and beyond

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

6 December 2021 7 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

6 December 2021 7 min read

News

ID solutions battle raging, LiveRamp says it reaches 7m monthly Australian authentications with ATS

By Sam Buckingham-Jones - Senior Writer

1 December 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

1 December 2021 3 min read

News

TV bookings down 8.4% on last year but market still up 2.7% in October: SMI

By Freya Morris - Writer

1 December 2021 3 min read

By Freya Morris - Writer

1 December 2021 3 min read

Industry Contributor

A sorry tale of delivery hell: Five ways agencies and brands should be putting the C into CX strategy

By Julie Dormand - Former CEO, Mercerbell & Senior Advisor, 24 Hour Business Plan

30 November 2021 5 min read

By Julie Dormand - Former CEO, Mercerbell & Senior Advisor, 24 Hour Business Plan -

30 November 2021 5 min read

Menulog CMO warns on publisher walled garden race: Can Nine, Seven, Ten, News collaborate to take on big tech?

By Brendan Coyne - Editor

30 November 2021 4 min read

By Brendan Coyne - Editor

30 November 2021 4 min read

Three horse post-cookie race: LiveRamp, Trade Desk, ID5 scramble for alt ID supremacy as Australia's publishers build walled gardens, fear being gamed again on audience data by agencies, adtech

By Sam Buckingham-Jones & Brendan Coyne

29 November 2021 6 min read

By Sam Buckingham-Jones & Brendan Coyne -

29 November 2021 6 min read

Market Voice

Why the team behind the all-new City of Sydney Street Furniture network is smashing the idea that if you ‘build it and they will come’ and seeing the world more like a start-up.

By Jemma Enright - General Manager, City of Sydney | Partner Content

24 November 2021 5 min read

By Jemma Enright - General Manager, City of Sydney | Partner Content

24 November 2021 5 min read

News Plus

Booktopia’s Project $1 billion: Local ecomm darling shoots for the stars with in-housing, predictive sales algorithm, hourly advertising shifts

By Sam Buckingham-Jones - Senior Writer

23 November 2021 4 min read

By Sam Buckingham-Jones - Senior Writer

23 November 2021 4 min read

Mi3’s post-cookies, post-privacy industry report card: How 35 of Australia’s sharpest marketers, publishers, agencies and tech firms are charting the unknown

By Brendan Coyne - Editor

23 November 2021 3 min read

By Brendan Coyne - Editor

23 November 2021 3 min read

Market Voice

Targeting under 40s? It’s time to wake up to news

By ThinkNewsBrands | Partner Content

22 November 2021 3 min read

By ThinkNewsBrands | Partner Content -

22 November 2021 3 min read