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News Analysis

Privacy strike: Attorney General proposes location data, hashed emails, online identifiers, behavioural, cultural and economic characteristics defined as 'personal information'; Facebook, Google audience matching likely crunched

By Sam Buckingham-Jones - Deputy Editor

5 April 2022 6 min read

By Sam Buckingham-Jones - Deputy Editor

5 April 2022 6 min read

News

Dentsu crowned top Google partner, ends Resolution's three year streak, REA lands in-house team award

By Staff writer

4 April 2022 1 min read

By Staff writer -

4 April 2022 1 min read

News

Supermarkets shopping: Grocery giants all in play with agency partners as Coles cuts WPP from review over WW work but Publicis, Omnicom clear over potential Aldi, IGA, 7-Eleven, Suncorp conflicts; Aldi reviews media – Accenture Interactive enters fray

By Brendan Coyne - Editor

4 April 2022 3 min read

By Brendan Coyne - Editor

4 April 2022 3 min read

Deep Dive

Nine reveals first media attention data from Prof. Karen Nelson-Field: Mobile beats Connected TV which beats broadcast for active attention; YouTube feels heat for viewer 'skip ad button' focus, not ads

By Paul McIntyre and Sam Buckingham-Jones

4 April 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

4 April 2022 7 min read

News Plus

Luxury Escape: Cartology analytics chief Willem Paling made offer he couldn't refuse, mulls new ad business

By Sam Buckingham-Jones - Deputy Editor

30 March 2022 5 min read

By Sam Buckingham-Jones - Deputy Editor

30 March 2022 5 min read

Market Voice

Do the MAFS: Three separate teams for one TV buy? That’s not good for the viewer, brand or agency.

By Rory Heffernan - Atomic 212° National Managing Director | Partner Content

28 March 2022 3 min read

By Rory Heffernan - Atomic 212° National Managing Director | Partner Content

28 March 2022 3 min read

News Plus

Updated: Google names ‘top 3%’ search agencies in Australia, minnows make cut, questions raised on cull criteria – 84 agencies listed

By Brendan Coyne - Editor

28 March 2022 4 min read

By Brendan Coyne - Editor

28 March 2022 4 min read

Market Voice

Bigger bang, same buck, fewer siloes: Why convergence of TV buying, lower ad loads and ad-funded subscription models bring us back to the future

By Nev Hasan - Executive Director of Agency Sales, Foxtel Media | Partner Content

22 March 2022 3 min read

By Nev Hasan - Executive Director of Agency Sales, Foxtel Media | Partner Content

22 March 2022 3 min read

Market Voice

No-one questions the value of radio in a flood: Why those outside the inner-city media bubble understand the trust, familiarity and security broadcast audio delivers (and can for brands)

By Lauren Joyce - Chief Strategy & Connections Officer, ARN | Partner Content

21 March 2022 3 min read

By Lauren Joyce - Chief Strategy & Connections Officer, ARN | Partner Content

21 March 2022 3 min read

News Plus

Bailador agrees $20m sale of SMI stake, Nielsen hints not behind deal in ad spend measurement shake-up

By Sam Buckingham-Jones & Brendan Coyne

21 March 2022 3 min read

By Sam Buckingham-Jones & Brendan Coyne -

21 March 2022 3 min read