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News Plus

News Plus

Return of the Naked? Mat Baxter on exiting media for CX and strategy, why creativity trumps analytics and ‘boring’ consultants, and where next for IPG’s Huge

By Brendan Coyne - Editor

14 July 2021 4 min read

By Brendan Coyne - Editor

14 July 2021 4 min read

Industry Contributor

Industry Contributor

Women in tech: When bias blinds, this is what happens to ‘seeing is being’

By Freya Morris - Campaign Executive - Mi3

9 July 2021 4 min read

By Freya Morris - Campaign Executive - Mi3

9 July 2021 4 min read

Industry Contributor

Industry Contributor

Balancing brand and emotion: How much branding does your campaign really need?

By Charlie Rose - Associate Strategy Director - Principals

9 July 2021 5 min read

By Charlie Rose - Associate Strategy Director - Principals

9 July 2021 5 min read

Deep Dive

Deep Dive

Google's reversal risks 'nasty return of cookie bombing and garbage attribution' if marketers shelve first party plans; what now and what next for marketers and publishers?

By Paul McIntyre & Brendan Coyne

28 June 2021 6 min read

By Paul McIntyre & Brendan Coyne -

28 June 2021 6 min read

News

News

Melbourne brands and agencies trump Sydney to dominate Australia's Cannes Lions haul

By Danielle Long - Contributing Editor

28 June 2021 2 min read

By Danielle Long - Contributing Editor

28 June 2021 2 min read

News

News

Mat Baxter swaps media for digital transformation, taking over as Global CEO of IPG's data, tech and design agency Huge

By Josh McDonnell - Senior Writer

24 June 2021 2 min read

By Josh McDonnell - Senior Writer

24 June 2021 2 min read

News Plus

News Plus

Optus, MYOB, Sportsbet, CUB, Aus Post, Star Casino, News Corp launch In-house Agency Council with eyes on bullish US, UK trends

By Danielle Long - Contributing Editor

21 June 2021 3 min read

By Danielle Long - Contributing Editor

21 June 2021 3 min read

News

News

Isobar folded into Merkle and BWM as part of Dentsu ANZ consolidation push

By Sam Buckingham-Jones - Senior Writer

21 June 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

21 June 2021 2 min read

Industry Contributor

Industry Contributor

Selling data, in a fluctuating world of data privacy and consent

By Chris Brinkworth - Operational Advisor, Narrative.io

20 May 2021 4 min read

By Chris Brinkworth - Operational Advisor, Narrative.io

20 May 2021 4 min read

Industry Contributor

Industry Contributor

This article is tweaked for this audience: our campaigns must do the same but automated creative from the machines not the fix

By Brett Dawson, CEO - Bohemia Group

20 April 2021 4 min read

By Brett Dawson, CEO - Bohemia Group

20 April 2021 4 min read