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Deep Dive

Deep Dive

Mi3's top tech stories of 2022: CX plans and pain, last click attribution returns, regulators v Google on secret fleecing; Privacy overhaul taking shape, physical retail rise crimps ecom and Silicon Valley’s marketing alt peaks – growth hacking

By Paul McIntyre - Executive Editor

7 December 2022

By Paul McIntyre - Executive Editor

7 December 2022

Deep Dive

Deep Dive

Mi3's top marketing stories of 2022: Shopper data bonanza; culling legacy marketing capability; post-Covid loyalty boom and a swing back to creativity over digital 'horsehit'

By Paul McIntyre & Brendan Coyne

5 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

5 December 2022 6 min read

Industry Contributor

Industry Contributor

'Don't aim to be liked, aim to be respected': Google’s Sophie Hirst, Carat’s Emily Cook and digital marketing consultant EJ Gamboa emerge from The Marketing Academy without a five-year plan, but that's okay

By EJ Gamboa, Consultant; Sophie Hirst, Google ANZ; Emily Cook, Carat - The Marketing Academy 2022 Scholars

2 December 2022 5 min read

By EJ Gamboa, Consultant; Sophie Hirst, Google ANZ; Emily Cook, Carat - The Marketing Academy 2022 Scholars

2 December 2022 5 min read

News Plus

News Plus

‘No brand platform, no brand assets, no customer plan, no marketing strategy, media buys inefficient’: Australia Post CMO Amber Collins on rewiring a marginalised marketing team; hacking fixed marketing costs to lift working media budget 40%

By Paul McIntyre - Executive Editor

23 November 2022 6 min read

By Paul McIntyre - Executive Editor

23 November 2022 6 min read

News Plus

News Plus

‘This is not about Kim Kardashian’: Ex-Coles’ ‘Down Down’ CMO Tony Phillips joins The Influence Group as CEO Henry Tajer warns old world media metrics from agencies ‘hurting’

By Paul McIntyre - Executive Editor

21 November 2022 4 min read

By Paul McIntyre - Executive Editor

21 November 2022 4 min read

News Analysis

News Analysis

Mecca’s grand design: retailer hunting customer data platform, commerce and loyalty tech for 2 million members to become world leader in ‘humanising’ digital customer experience

By Paul McIntyre - Executive Editor

1 November 2022 3 min read

By Paul McIntyre - Executive Editor

1 November 2022 3 min read

News

News

Adobe sweats as Accenture strengthens ties with Sitecore

By Staff writer

20 October 2022 1 min read

By Staff writer -

20 October 2022 1 min read

News Plus

News Plus

RM Williams ecom booms 30 per cent after billionaire Twiggy Forrest pays off ‘martech debt’, unlocks marketing investment, backs UK, US expansion – but headwinds now biting, cobblers required, AR customised boots next

By Brendan Coyne - Editor

18 October 2022 5 min read

By Brendan Coyne - Editor

18 October 2022 5 min read

Industry Contributor

Industry Contributor

Why your generic martech platform isn't working – and won't, no matter what you spend, because tech is not the problem

By Adrian Farouk - CEO, Digitas

17 October 2022 4 min read

By Adrian Farouk - CEO, Digitas

17 October 2022 4 min read

News Plus

News Plus

Move fast, fix things: Tabcorp customer chief Jenni Barnett pulls trigger on major marketing shake-up, owned media push as ‘digital revenue market share’ now company-wide KPI

By Brendan Coyne - Editor

6 October 2022 5 min read

By Brendan Coyne - Editor

6 October 2022 5 min read