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Market Voice

Why first-party data will rely on third-party insights more than ever in 2023

By Trent Lloyd - Head of APAC, Eyeota | Partner Content

13 November 2022 2 min read

By Trent Lloyd - Head of APAC, Eyeota | Partner Content

13 November 2022 2 min read

News Plus

Cookieless chicken nuggets: Lilydale, Steggles CMO Yash Gandhi tests ID5 post-cookie targeting, sees 19x engagement on Safari, 16% boost across all users - ‘Why is it taking a chicken brand to kick off on this?’

By Sam Buckingham-Jones - Deputy Editor

31 August 2022 5 min read

By Sam Buckingham-Jones - Deputy Editor

31 August 2022 5 min read

News Plus

Billion dollar advertiser Kimberly-Clark pins hopes on ad verification firms nailing ad attention, automated creative after cookies crunched

By Brendan Coyne & Sam Buckingham Jones

15 March 2022 3 min read

By Brendan Coyne & Sam Buckingham Jones -

15 March 2022 3 min read

Market Voice

2022 is the last chance to get your digital act together: How to prepare for ESG metrics, attention… and the end of targeting as we know it

By Venessa Hunt - General Manager, ThinkPremiumDigital | Partner Content

7 February 2022 4 min read

By Venessa Hunt - General Manager, ThinkPremiumDigital | Partner Content

7 February 2022 4 min read

Deep Dive

Iconic no more: Why former CMO Alexander Meyer left The Iconic for Saks Fifth Avenue owner; creativity now trumps ‘table stakes’ digital marketing for competitive advantage

By Paul McIntyre and Sam Buckingham-Jones

24 January 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

24 January 2022 6 min read

News Plus

Criteo hires ex GroupM commerce chief Roger Dunn; Global CTO says no cookie bombing, pushes into retailer media with $900bn in partner transactions

By Sam Buckingham-Jones - Senior Writer

17 November 2021 4 min read

By Sam Buckingham-Jones - Senior Writer

17 November 2021 4 min read

Industry Contributor

Your digital ad targeting is suffering and it’s about to get worse: what Facebook’s earnings call means for brands

By Nick Barnett - Marketing, data, digital & tech consultant

26 October 2021 5 min read

By Nick Barnett - Marketing, data, digital & tech consultant

26 October 2021 5 min read

Deep Dive

Google colluded with Facebook to kill header bidding, hamstring Apple, rigged ad market prices, fleeced publishers, crushed competitors, US state lawsuit claims

By Sam Buckingham-Jones & Brendan Coyne

25 October 2021 6 min read

By Sam Buckingham-Jones & Brendan Coyne -

25 October 2021 6 min read

Deep Dive

Non-transparent black box approaches to data and ID could bring down brands and publishers: Narrative CEO Nick Jordan’s survival guide to life after cookies – if Google actually kills them

By Paul McIntyre & Brendan Coyne

2 August 2021 6 min read

By Paul McIntyre & Brendan Coyne -

2 August 2021 6 min read

News

Aflocalypse not now: Google delays third party cookie demise until 2023

By Sam Buckingham-Jones - Senior Writer

24 June 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

24 June 2021 3 min read