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Deep Dive

Deep Dive

CommBank's analytics chief on how its AI-powered 'Customer Engagement Engine' is changing everything

By Paul McIntyre - Executive Editor

21 September 2020 6 min read

By Paul McIntyre - Executive Editor

21 September 2020 6 min read

Deep Dive

Deep Dive

Russel Howcroft and Nine Radio boss Tom Malone on why media's the most ruthless of Howcroft's career, advertiser age bias and the inside account of Alan Jones' final curtain

By Paul McIntyre - Executive Editor

14 September 2020 5 min read

By Paul McIntyre - Executive Editor

14 September 2020 5 min read

Deep Dive

Deep Dive

Former Foxtel, News Corp boss Peter Tonagh on legacy media’s challenged future, why he’s backing niche players and the merits of “soft socialism” in business

By Paul McIntyre - Executive Editor

7 September 2020 6 min read

By Paul McIntyre - Executive Editor

7 September 2020 6 min read

Industry Contributor

Industry Contributor

Out with the new business rulebook - new world, new game

By Anita Zanesco, Head of New Business - Havas Creative Group

19 August 2020 4 min read

By Anita Zanesco, Head of New Business - Havas Creative Group

19 August 2020 4 min read

Deep Dive

Deep Dive

Deloitte's global and local CMOs on agencies underestimating consultants, the future of offices and events and why buying martech will not solve your CX problems

By Paul McIntyre - Executive Editor

18 August 2020 6 min read

By Paul McIntyre - Executive Editor

18 August 2020 6 min read

Deep Dive

Deep Dive

'The Diplomat': DDB ANZ’s new global CEO Martin O’Halloran signals big shift beyond ads to 10,000 worldwide staff

By Paul McIntyre - Executive Editor

27 July 2020 5 min read

By Paul McIntyre - Executive Editor

27 July 2020 5 min read

Leader

Leader

Bass on the outside: Ex-IPG Mediabrands CEO says culture needs agencies, media people back in the office for magic; COVID to hurt media more than agencies

By Paul McIntyre - Executive Editor

20 July 2020 5 min read

By Paul McIntyre - Executive Editor

20 July 2020 5 min read

Industry Contributor

Industry Contributor

Mirror, mirror on the wall, who is the fairest [in adland] of them all?

By Sunita Gloster, Founder - Gloster Advisory

29 June 2020 4 min read

By Sunita Gloster, Founder - Gloster Advisory

29 June 2020 4 min read

Leader

Leader

Clemenger BBDO chair Robert Morgan: Agency consolidation looms as holding groups retool for e-commerce

By Paul McIntyre - Executive Editor

18 May 2020 6 min read

By Paul McIntyre - Executive Editor

18 May 2020 6 min read

Deep Dive

Deep Dive

Marketing and media's troubled future: Mark Ritson, LinkedIn-backed global think tank and IPA UK's Fran Cassidy have a solution

By Paul McIntyre - Executive Editor

10 February 2020 9 min read

By Paul McIntyre - Executive Editor

10 February 2020 9 min read