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Deep Dive

Back from the dead: Ampol brand chief on $160m rebuild of retro-cool icon tracking ahead of forecast; connecting with Gen Z, going large on Australiana and how emotion is working

By Paul McIntyre & Brendan Coyne

9 August 2021 5 min read

By Paul McIntyre & Brendan Coyne -

9 August 2021 5 min read

News Plus

Prof Byron Sharp's 'mental availability' laws confirmed, advance with attention metrics to reinvent advertising 'share of voice' and business impact: Advertising Council study

By Danielle Long and Paul McIntyre

28 June 2021 2 min read

By Danielle Long and Paul McIntyre -

28 June 2021 2 min read

News Plus

Global mobile marketing boss: zero link between 'dumbest thing ever' clickthrough and sales; marketers must weaponise econometric modelling

By Sam Buckingham-Jones - Senior Writer

1 June 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

1 June 2021 3 min read

Industry Contributor

Marketers and ‘the business’ are not Game of Thrones-style foes, but key partners that create total experience of brands

By Andrew Holt Founder and Principal - The Whole Picture

14 May 2021 2 min read

By Andrew Holt Founder and Principal - The Whole Picture

14 May 2021 2 min read

Deep Dive

$200bn target: Why ad fraud still won't go away; criminal syndicates bigger than brands want to know

By Paul McIntyre & Brendan Coyne

10 May 2021 9 min read

By Paul McIntyre & Brendan Coyne -

10 May 2021 9 min read

Deep Dive

The new ‘Wild West’ of socials: TikTok under pressure as brands and agencies spooked over brand safety, reporting methods and influencer involvement

By Josh McDonnell - Senior Writer

5 May 2021 5 min read

By Josh McDonnell - Senior Writer

5 May 2021 5 min read

Covid: One year on

Google boss on Covid: sometimes strange, definitely character building

By Rhys Williams, Interim Managing Director - Google ANZ

31 March 2021 4 min read

By Rhys Williams, Interim Managing Director - Google ANZ

31 March 2021 4 min read

Market Voice

Is it time to change your perception of news as an advertising platform?

By Vanessa Lyons - General Manager, ThinkNewsBrands | Partner Content

22 March 2021 3 min read

By Vanessa Lyons - General Manager, ThinkNewsBrands | Partner Content

22 March 2021 3 min read

News

Effies 2021: Call for brands that powered through pandemic – and can prove it

By Danielle Long - Contributing Editor

1 March 2021 2 min read

By Danielle Long - Contributing Editor

1 March 2021 2 min read

Deep Dive

The Work: CMOs Say - Tourism Australia’s Susan Coghill weeps for NRMA's banned First Saturday ad – ‘I choke up every time’

By Paul McIntyre & Brendan Coyne

3 February 2021 4 min read

By Paul McIntyre & Brendan Coyne -

3 February 2021 4 min read