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Market Voice

The 13 words in Australia’s accounting standards that profoundly impact how marketing budgets work – and what CMOs should discuss with their CFO (now)

By James Dixon - Co-Founder & Chief Digital Officer at Atomic212º | Partner Content

23 November 2021 5 min read

By James Dixon - Co-Founder & Chief Digital Officer at Atomic212º | Partner Content

23 November 2021 5 min read

News

Radio revenues up 6.1% in October: CRA

By Freya Morris - Writer

16 November 2021 2 min read

By Freya Morris - Writer

16 November 2021 2 min read

News Plus

Adtech cash boom continues as CTV battle hots up, CDPs rise, smart money bets on automated creative

By Staff writer

10 November 2021 2 min read

By Staff writer -

10 November 2021 2 min read

News Analysis

Creative tension: Virgin Australia appoints Special Group; Qantas taps Accenture’s The Monkeys as airlines prepare for comeback marketing battle in early new year

By Paul McIntyre - Executive Editor

9 November 2021 4 min read

By Paul McIntyre - Executive Editor

9 November 2021 4 min read

News Plus

Don’t call it dynamic creative: Hogarth and GroupM launch global content hubs, predict 50% of creative will be personalised by 2025, bid to counter S4

By Brendan Coyne - Editor

27 October 2021 4 min read

By Brendan Coyne - Editor

27 October 2021 4 min read

Industry Contributor

Your digital ad targeting is suffering and it’s about to get worse: what Facebook’s earnings call means for brands

By Nick Barnett - Marketing, data, digital & tech consultant

26 October 2021 5 min read

By Nick Barnett - Marketing, data, digital & tech consultant

26 October 2021 5 min read

News Analysis

Venture capital pours back into local adtech, data, customer, marketing startups; Mutiny, Amplified Intelligence, Adgile, Lexer, PredictHQ flying

By Paul McIntyre - Executive Editor

19 October 2021 5 min read

By Paul McIntyre - Executive Editor

19 October 2021 5 min read

News

Australia now world's desktop video ad fraud capital as rates triple: IAS

By Sam Buckingham-Jones - Senior Writer

19 October 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

19 October 2021 3 min read

News Plus

After Samsung axe, former media chief Beau Curtis wrests back control of marketing’s four Ps… by starting a brewery

By Paul McIntyre & Brendan Coyne

13 October 2021 5 min read

By Paul McIntyre & Brendan Coyne -

13 October 2021 5 min read

Opinion

Advertising’s dopamine doomsday: Deputy Prime Minister Barnaby Joyce warns Instagram, Facebook ‘your time is over. We are going to do something [before the next Federal election]’

By Paul McIntyre - Executive Editor

11 October 2021 5 min read

By Paul McIntyre - Executive Editor

11 October 2021 5 min read