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Industry Contributor

Industry Contributor

More misinformation problems: There’s a place for all platforms in the media mix, including TikTok, but choice needs to be based on facts

By Kim Portrate - CEO, ThinkTV

20 October 2022 4 min read

By Kim Portrate - CEO, ThinkTV

20 October 2022 4 min read

Deep Dive

Deep Dive

ACCC turf wars: Meta fears TikTok, dark patterns and everything else you need to know about how TV networks, peak ad bodies, think-tanks want social media, scam ads and influencers regulated - and what social platforms are keen to avoid

By Brendan Coyne - Editor

17 October 2022 12 min read

By Brendan Coyne - Editor

17 October 2022 12 min read

News

News

TikTok Upfronts: PepsiCo, Mecca, Princess Polly pile in as platform overtakes Snap in ad revenues, hails ‘new era of entertainment’ with 33% cut in users' time on TV, streaming; rebuffs staff churn claims

By Paul McIntyre and Sam Buckingham-Jones

12 October 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

12 October 2022 6 min read

News Plus

News Plus

'Synthetic' audiences, panels and IDs coming; Big Tech, global advertisers align on cross media measurement – ‘No future for panel-only solutions’ but broadcasters holding out

By Sam Buckingham-Jones & Paul McIntyre

13 July 2022 7 min read

By Sam Buckingham-Jones & Paul McIntyre -

13 July 2022 7 min read

Market Voice

Market Voice

Brands are hypocritical if they don’t hold all media platforms to the same standard

By Venessa Hunt - General Manager, ThinkPremiumDigital | Partner Content

6 December 2021 3 min read

By Venessa Hunt - General Manager, ThinkPremiumDigital | Partner Content

6 December 2021 3 min read

Deep Dive

Deep Dive

Privacy versus personalisation: Apple wedges marketing, adland against the people, will it bite?

By Sam Buckingham-Jones - Senior Writer

9 June 2021 7 min read

By Sam Buckingham-Jones - Senior Writer

9 June 2021 7 min read