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News Plus

News Plus

The question is how mediocre you want to be: Digital agencies dismiss in-housing hype

By Brendan Coyne - Editor

23 February 2021 2 min read

By Brendan Coyne - Editor

23 February 2021 2 min read

Deep Dive

Deep Dive

'A lack of unity?': TV sector pushes back industry innovation plan; agency frustrations peak as VOZ dilemma drags on

By Josh McDonnell - Senior Writer

23 February 2021 6 min read

By Josh McDonnell - Senior Writer

23 February 2021 6 min read

Industry Contributor

Industry Contributor

The data behind the desired: are influencers losing their influence?

By Daye Moffitt, Executive Director of Strategy - Landor

17 February 2021 4 min read

By Daye Moffitt, Executive Director of Strategy - Landor

17 February 2021 4 min read

Market Voice

Market Voice

Converged TV-digital planning is not enough: We need cross-screen measurement, now

By Andy Cocker, Director, TV - Amobee

17 February 2021 3 min read

By Andy Cocker, Director, TV - Amobee -

17 February 2021 3 min read

Deep Dive

Deep Dive

Australia 'ripe' for in-housing: DDB isn't worried while WPP claims clients flocking back to the fold. Can it really save advertising from mediocrity?

By Paul McIntyre & Brendan Coyne

7 February 2021 6 min read

By Paul McIntyre & Brendan Coyne -

7 February 2021 6 min read

News Plus

News Plus

Spilva's Shadowboxer opens account as CommBank's X15 buys Doshii

By Josh McDonnell - Senior Writer

2 February 2021 4 min read

By Josh McDonnell - Senior Writer

2 February 2021 4 min read

Deep Dive

Deep Dive

Back to the future: Menulog CMO Simon Cheng outplays Uber Eats, plots global domination through old school advertising as food apps commoditise

By Paul McIntyre and Brendan Coyne

25 January 2021 6 min read

By Paul McIntyre and Brendan Coyne -

25 January 2021 6 min read

Deep Dive

Deep Dive

Mi3's top podcasts of 2020: Preparing for the cookie apocalypse; the cheat's guide to marketing science; and Mark Ritson calling out the muppets

By Paul McIntyre - Executive Editor

20 December 2020 4 min read

By Paul McIntyre - Executive Editor

20 December 2020 4 min read

Deep Dive

Deep Dive

Mi3's biggest media and agency stories of 2020: S4 Capital lobs bombs; WPP's Jens Monsees strikes back; Cummins & Partners gives back; the rise of the indies; and the many returns of Simon Ryan

By Paul McIntyre - Executive Editor

9 December 2020 5 min read

By Paul McIntyre - Executive Editor

9 December 2020 5 min read

Deep Dive

Deep Dive

Marketing maths and dreaded Dirichlet curves: Why ANZ marketers and agencies must close the gap on doing numbers, fast

By Paul McIntyre - Executive Editor

30 November 2020 5 min read

By Paul McIntyre - Executive Editor

30 November 2020 5 min read