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Opinion

Maccas CMO Jenni Dill departs - more marketers under the pump

By Paul McIntyre - Executive Editor

10 February 2020 5 min read

By Paul McIntyre - Executive Editor

10 February 2020 5 min read

Deep Dive

Marketing and media's troubled future: Mark Ritson, LinkedIn-backed global think tank and IPA UK's Fran Cassidy have a solution

By Paul McIntyre - Executive Editor

10 February 2020 9 min read

By Paul McIntyre - Executive Editor

10 February 2020 9 min read

The Deep Dive

Volvo flips to long-term brand building over digital performance metrics

By Paul McIntyre - Executive Editor

28 October 2019 8 min read

By Paul McIntyre - Executive Editor

28 October 2019 8 min read

Leader

ADMA falls to Computer Society - is the brutal consolidation hitting markets coming for industry bodies and talent?

By Paul McIntyre - Executive Editor

30 September 2019 4 min read

By Paul McIntyre - Executive Editor

30 September 2019 4 min read

Industry Contributor

Cutting ad budgets in a downturn is a mistake. An expensive one

By Lou Barrett, Managing Director, National Sales - News Corp Australia

23 September 2019 3 min read

By Lou Barrett, Managing Director, National Sales - News Corp Australia

23 September 2019 3 min read

Market Voice

Marketers: You’re blowing a multitrillion dollar opportunity

By Claudine Hall, Head of Trade Marketing - Bauer Media

2 September 2019 3 min read

By Claudine Hall, Head of Trade Marketing - Bauer Media

2 September 2019 3 min read

Leader

'Bone marrow' surgery needed for industry on martech, CX boom: Publicis Sapient global CEO Nigel Vaz

By Paul McIntyre - Executive Editor

1 September 2019 5 min read

By Paul McIntyre - Executive Editor

1 September 2019 5 min read

Industry Contributor

Why the Viacom-CBS merger is a game changer - really

By Professor Karen Nelson-Field, Executive Director - University of Adelaide, Centre For Amplified Intelligence

26 August 2019 2 min read

By Professor Karen Nelson-Field, Executive Director - University of Adelaide, Centre For Amplified Intelligence

26 August 2019 2 min read

Industry Contributor

I'm biased but the 'orgy of short-sightedness' is hurting marketing

By Lou Barrett, Managing Director, National Sales - News Corp Australia

19 August 2019 2 min read

By Lou Barrett, Managing Director, National Sales - News Corp Australia

19 August 2019 2 min read

Industry Contributor

Breaking the mental health stigma: From 'are you ok?' to 'I'm not'

By Neil Shoebridge - Partner - SKMG

5 August 2019 5 min read

By Neil Shoebridge - Partner - SKMG

5 August 2019 5 min read