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Industry Contributor

Harvard, McGill and Melbourne Uni designed a creativity test algorithm: Here’s how Optus Innovation Strategy lead Anshika Grover scored – and why competency hinders creativity

By Anshika Grover - Innovation Strategy Lead, Optus | Scholar, The Marketing Academy

7 February 2022 6 min read

By Anshika Grover - Innovation Strategy Lead, Optus | Scholar, The Marketing Academy

7 February 2022 6 min read

Industry Contributor

How challenging my (big) little fears beat the professional and personal imposter

By Heath Evans - Marketing & Communications Lead, Blockchain Australia | Scholar, The Marketing Academy

31 January 2022 4 min read

By Heath Evans - Marketing & Communications Lead, Blockchain Australia | Scholar, The Marketing Academy

31 January 2022 4 min read

Industry Contributor

Why ‘nano degrees’ are white hot for privacy, cookies, Web 3.0, NFTs, the metaverse and beyond; Mr Ritson won’t be happy

By Lisa Vitaris - CMO, Tyro | Scholar, The Marketing Academy

25 January 2022 4 min read

By Lisa Vitaris - CMO, Tyro | Scholar, The Marketing Academy

25 January 2022 4 min read

Deep Dive

Iconic no more: Why former CMO Alexander Meyer left The Iconic for Saks Fifth Avenue owner; creativity now trumps ‘table stakes’ digital marketing for competitive advantage

By Paul McIntyre and Sam Buckingham-Jones

24 January 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

24 January 2022 6 min read

News

Commbank pushes into crypto with Bitcoin, Ethereum trading and wallet in app, beefs up shopper data play with Karta deal

By Brendan Coyne - Editor

3 November 2021 2 min read

By Brendan Coyne - Editor

3 November 2021 2 min read

Market Voice

Retail reimagined: The new immersive world of retail engagement – and what CMOs can expect when 5G hits

By Zoe Cocker - Head of Brand & Yahoo Creative Studios ANZ

7 September 2021 5 min read

By Zoe Cocker - Head of Brand & Yahoo Creative Studios ANZ

7 September 2021 5 min read

Deep Dive

$8.7tn reasons 'purpose' will drive profit, and why brands that fail to adapt will die: Volvo, The Guardian and former Danone CEO urge marketers to wake up

By Paul McIntyre & Brendan Coyne

25 April 2021 7 min read

By Paul McIntyre & Brendan Coyne -

25 April 2021 7 min read

Industry Contributor

Ritson: Marketers should stop bullshitting about 5G and do some marketing

By Paul McIntyre - Executive Editor

30 June 2019 2 min read

By Paul McIntyre - Executive Editor

30 June 2019 2 min read

Opinion

Here's 3 critical risks marketing, media and agencies have to work out, apart from everything else

By Paul McIntyre - Executive Editor

4 June 2019 3 min read

By Paul McIntyre - Executive Editor

4 June 2019 3 min read