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Industry Contributor

Marketers: What next? It’s a global question

By Kim Portrate, CEO - ThinkTV

13 May 2020 3 min read

By Kim Portrate, CEO - ThinkTV

13 May 2020 3 min read

Industry Contributor

Understanding the greater good: what makes a leader at times of crisis?

By David Fox, CEO - Ogilvy Group

5 May 2020 2 min read

By David Fox, CEO - Ogilvy Group

5 May 2020 2 min read

Deep Dive

Wasteland of tech tools: Gartner says 80% of marketers will ditch personalisation by 2025. Citi, WPP say 'no chance’

By Paul McIntyre - Executive Editor

4 May 2020 6 min read

By Paul McIntyre - Executive Editor

4 May 2020 6 min read

Market Voice

Challenge herd thinking: best times to engage Australians now could be outside the home

By Bruce Mundell - Group Director, Customer Strategy, oOh!media

4 May 2020 3 min read

By Bruce Mundell - Group Director, Customer Strategy, oOh!media

4 May 2020 3 min read

Industry Contributor

In defence of the 'Communications Muppets' - turning it back on Mark Ritson

By Carl Moggridge, Managing Director - Magnum & Co.

29 April 2020 4 min read

By Carl Moggridge, Managing Director - Magnum & Co.

29 April 2020 4 min read

Industry Contributor

The 'Greta effect' will see more brands feel green heat. Bank on it

By Steve Martin, Global CEO - M&C Saatchi Sport & Entertainment

17 February 2020 2 min read

By Steve Martin, Global CEO - M&C Saatchi Sport & Entertainment

17 February 2020 2 min read

Industry Contributor

How marketers and agencies can navigate a world without cookies

By Anna Stoyanova, VP, Head of Product - Essence Australia

17 February 2020 3 min read

By Anna Stoyanova, VP, Head of Product - Essence Australia

17 February 2020 3 min read

Industry Contributor

How a bank, telco and health insurer blew their focus on customer

By Lucy Formosa Morgan, co-MD - PHD Australia

10 February 2020 2 min read

By Lucy Formosa Morgan, co-MD - PHD Australia

10 February 2020 2 min read

Industry Contributor

If you focus on efficiency over effectiveness, you're just filling space

By Mark Coad, Former CEO - PHD Australia

13 December 2019 2 min read

By Mark Coad, Former CEO - PHD Australia

13 December 2019 2 min read

Market Voice

Best brands on Twitter for 2019: Airbnb, Xbox, OptusSport, ANZ, IBM, Sportsbet and Apple

By Lee Owens - Head of Brand Strategy, Twitter Australia

8 December 2019 2 min read

By Lee Owens - Head of Brand Strategy, Twitter Australia

8 December 2019 2 min read